To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre

To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre

To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre 2560 1707 Phoebe Kelly

The #EveryCanCounts Infinity Room – a new immersive exhibit about can recycling – has arrived at Dundee Science Centre to inspire people to recycle their empty cans! Read on to take a peek inside our giant can and learn more about this immersive exhibition.

What is the #EveryCanCounts Infinity Room?

The ‘Infinity Room’ installation, created by recycling not-for-profit Every Can Counts, aims to teach children and the wider public about the importance of recycling drink cans, as well as illustrating the infinite recyclability of aluminium.

Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.

The exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, also makes for an ideal photo opportunity. Visitors can share their own photos and videos of the Infinity Room on social media with the hashtag #EveryCanCounts.

Take a Peek Inside the Giant Can:

We Even Had a Visit from Less Waste Laura!

Award winning climate activist, environmental scientist, and ethical influencer, Laura Young (also known as Less Waste Laura) visited the Infinity Room during the launch at Dundee Science Centre. Take a look at some of the photos below:

You can find out more about Laura’s visit to our recycling-themed installation on our social media channels (Facebook, Instagram, Twitter) or for more tips and tricks on how to reduce waste and create a more sustainable future for our planet, make sure you take a look at Laura’s social media channels (Instagram, Tiktok, Twitter).

What We Had to Say About the Arrival of the Infinity Room!

Dundee Science Centre:

Lorraine Lemon, Head of Business Development at Dundee Science Centre, said, “As well as providing an enjoyable visitor experience, we are passionate about motivating change and inspiring positive behaviour for the long-term benefit of our community, and the wider world. The best way to do that is to make an impact and really make people think. Hosting the Infinity Room provides us with an opportunity to do just that – to provide a visual treat, something truly immersive, but also a catalyst for conversations, questions and behavioural change when families and other visitors go home. This interactive exhibit is also a way of showing visitors that even the smallest of steps can make a difference, that we can all do something to reduce our carbon footprint, and that items we might otherwise throw away can be recycled or even transformed into a piece of art.”

Every Can Counts:

Chris Latham-Warde from Every Can Counts added: “We’re thrilled to be bringing our one-of-a-kind Infinity Room installation to another city in the UK after its recent success in Glasgow.

“The aim of the exhibit is to raise awareness of the infinite recyclability of drink cans in a visual and interactive way and we hope that visitors to Dundee Science Centre are left feeling inspired by it. Each and every one of us can play a vital role in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”

Visit the #EveryCanCounts Infinity Room!

Visitors can explore The Infinity Room at Dundee Science Centre free of charge, Monday to Sunday, from 9am to 4 pm. Admission costs still apply for the Centre’s year-round exhibitions. To find out more about Dundee Science Centre, please visit

Learn More!

Want to learn more about the ways we inspire and empower people to recycle their empty drink cans? Visit our news page for more stories! Or follow us on Facebook and Instagram to join us on our journey towards a 100% drink can recycling rate!