Every Can Counts

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We’re here to inspire, encourage and empower people to recycle their empty drink cans.

We partner with people and organisations to communicate the benefits of recycling drink cans and improve out-of-home can recycling facilities.

From restaurants to festivals, universities to shopping centres, offices to parks – we’re doing what we can to help people recycle their drink cans wherever they are.

Want to join us on our journey towards higher recycling rates? Click here to get in touch with our team and let’s work together to make every can count!

Request Your Free Recycling Pack!

Green Can Awards

The Green Can Awards recognise the businesses, organisations and people that are going above and beyond when it comes to drink can recycling. We want to put a spotlight on those who are going the extra mile to make their cans count, and inspire others to follow in their footsteps!

  • Any business, organisation or individual whose activities have promoted can recycling and/or demonstrably increased recycling rates can apply. Whether it’s setting up new recycling points, running workplace awareness events, recruiting a recycling champion or collecting cans for a charitable cause –  however you’ve made your cans count, we want to hear about it!

  • Fill out our online questionnaire below and then send along with supporting materials including photos and video.  Entries can be submitted at any time.


Over 90% of drink cans collected in the UK are recycled within Europe. The majority of cans recycled in the UK are melted down at a large plant in Warrington, Cheshire. There are over 220 aluminium recycling plants spread across Europe!

You’ve heard us say drink cans are endlessly recyclable… But how does the recycling process actually work? We’re glad you asked! We’ve dedicated a whole section of this website to answering that very question: Click here to learn about the Life Cycle of a Can.

If you have the space to store or bale your cans you can collect them in bulk and sell them to a scrap metal merchant.

You can find your nearest metal merchant by carrying out a search online, or alternatively you can contact our team and we’ll be happy to advise.

It is best to contact the metal merchant first before visiting their premises in order to find out their current price per kilogram for cans (1 kilo of cans is approximately 65 individual cans) and if they have a minimum delivery quantity – e.g some may require 5kg or more before they will accept delivery.

Due to a change in the law, scrap metal merchants are no longer permitted to pay cash for the cans you have collected.  Instead they will make payment via cheque or bank transfer, and you will need to take proof of ID with you when you complete the transaction.

You do not have to crush your empty cans. Some people crush their recycled cans to create more room in their recycling bin, but this is optional. Your can is endlessly recyclable either way!

We don’t collect and reprocess cans ourselves. Instead, Every Can Counts fits in around the recycling arrangements you already have in place. If you have a mixed dry recycling service with your waste contractor, just tie up the bag of cans and place it with your other recyclables.

If you don’t have an existing recycling service, our team may be able to advise on the options available in your local area.  Click here to get in touch.

We provide free recycling materials to businesses and organisations looking to set up or improve their drink can recycling facilities.  These materials include can collection boxes as well as promotional materials such as posters which communicate the benefits of recycling.

To request these materials, please complete our ‘Get Started’ form by clicking here.

We do not award ISO certificates.  For more information on ISO visit their website.

Every Can Counts can help contribute towards  ISO 14001 certification.

You must be an original thinker! Put your question straight to our team by clicking here and we’ll be happy to help.

Our Funding Partners

  • The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading aluminium packaging producers and reprocessors in the UK.  Alupro works to fulfil the industry’s commitment to meet, and exceed, recycling targets for aluminium packaging.


  • Ardagh Group manufactures packaging for the world’s biggest brands and has a reputation for innovation; pushing the boundaries of what’s possible, pioneering new production methods, new design techniques and new ways to recycle and save energy.


  • Ball is a leading beverage can maker with production facilities around the world.  Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products, as well as aerospace and other technologies and services primarily for the U.S. government.


  • The Can Makers UK represents the UK manufacturers of beer and carbonated soft drink cans.  The organisation promotes the benefits of the drink can and aids communications between the industry and its customers: brewers, soft drinks manufacturers and retailers, as well as the packaging industry, the media and consumers.
  • Canned Wine Co is an innovative wine start-up focused on canning premium wines in perfect portion sizes from top producers in Europe. Since launching in 2019, six unusual grape varieties have been brought to the UK market, winning multiple awards for design and flavour.


    Canned Wine Co.

  • CPUK is part of the CanPack group of companies (CP Group), with headquarters in Krakow, Poland.  CanPack group is a leading supplier of metal and glass containers, and metal closures.
  • Crown Holdings, Inc. through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world.  Crown is proud to be a leader in metal packaging technology.


  • The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 177,000 people across 760 companies, producing over 98 billion containers each year.


  • For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. Molson Coors produces many beloved and iconic beer brands, including Coors Light, Miller Lite, Molson Canadian, Carling and many more.

  • Most Wanted are the UK’s leading canned wine brand with a full range of still and sparkling canned wines available. Simple in their approach but never basic, they favour a no-nonsense attitude to what’s in your glass; Lip-smacking, slick-looking, easy-drinking wines at the best value you can get.

  • Novelis operates Europe’s only dedicated used aluminium can recycling plant in Warrington, Cheshire.  This plant has the capacity to recycle all of the aluminium cans currently sold in the UK each year.


  • As members of the Pernod Ricard Group, world no. 2 in the wines and spirits industry, Pernod Ricard UK is responsible for the sales, marketing and distribution of Pernod Ricard brands in the UK. Embedded in the company culture is a large-scale Sustainability & Responsibility programme called ‘Good Times From A Good Place’, which instils a sense of purpose and empowers everyone to make a positive impact on society and the environment.

  • Red Bull established its business over 30 years ago in Austria. The brand’s iconic range of energy drinks are now available in more than 169 countries worldwide, with over 7 billion cans sold each year.


  • White Claw Hard Seltzer was introduced in 2016 and has become a leading brand within the hard seltzer category. White Claw Hard Seltzer is made using a blend of seltzer water, a gluten free alcohol base, and a hint of fruit flavour.


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    Why every can counts

    01. Metal recycles forever – all drink cans are endlessly recyclable.

    02. It takes 95% less energy to make a can from recycled metal.

    03. Every can recycled reduces the carbon footprint of the next one made.

    04. Approximately 90% of drink cans collected in the UK are recycled within Europe.

    05. Recycling cans saves natural resources as well as energy and carbon emissions.


    Every Can Counts UK

    Alupro, 1 Brockhill Court, Brockhill Lane, Redditch, B97 6RB

    Phone Number: 01527 597757