Every Can Counts

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A Top-Five Finish at the Red Bull Soapbox Race

 A Top-Five Finish at the Red Bull Soapbox Race 2560 1707 Phoebe Kelly

Without a doubt, June is one of the craziest and most exciting months in our calendar. Why? Because every other year we take to the hill at Alexandra Palace, ready to risk our lives, put our creativity to the test and attempt to choreograph a performance all in the name of recycling!

It can only mean one thing… The Red Bull Soapbox Race is back!

How 700 Recycled Cans Became a Giant Earth Day Mural in Bristol

 How 700 Recycled Cans Became a Giant Earth Day Mural in Bristol 2560 1626 Phoebe Kelly

To celebrate Earth Day, we wanted to bring recycling to life… right in the heart of Bristol City Centre. On 22nd April, passers-by on Centre Promenade stopped in their tracks as a striking piece of…

Local Scouts Recycling Effort Wins Green Can Award

 Local Scouts Recycling Effort Wins Green Can Award 2560 1704 Phoebe Kelly

A local Scouts recycling initiative is proving that young people can make a big environmental impact, as the 1st London Colney Scouts show with their award‑winning efforts. After collecting and recycling an incredible 76,000 aluminium…

Immerse Yourself in the Power of Aluminium Recycling: The Infinity Room Returns to Catalyst Science Discovery Centre

 Immerse Yourself in the Power of Aluminium Recycling: The Infinity Room Returns to Catalyst Science Discovery Centre 2560 1708 Phoebe Kelly

The Infinity Room is back at Catalyst Science Discovery Centre and Museum in Widnes. This time, it’s here for a whole year – ready to spark even more recycling magic! Step inside a giant drink…

75,000 Cans, 1 Million People & Recycling Habits That Made an Infinite Impact in 2025

 75,000 Cans, 1 Million People & Recycling Habits That Made an Infinite Impact in 2025 2560 1708 Phoebe Kelly

We can hardly believe the end of 2025 is in sight… and what an incredible year we’ve had at Every Can Counts! Think: an Infinity Room made from recycled cans, a summer filled with festival…

The Gen Z Paradox: Why the Climate Generation Is Less Excited About Recycling Schemes

 The Gen Z Paradox: Why the Climate Generation Is Less Excited About Recycling Schemes 2560 1708 Phoebe Kelly

They’re leaders in climate activism, and yet only 59% of Gen Z support recycling schemes, compared with 77% of Boomers, according to research from our latest global recycling survey.

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OUR WORK

We’re here to inspire, encourage and empower people to recycle their empty drink cans.

We partner with people and organisations to communicate the benefits of recycling drink cans and improve out-of-home can recycling facilities.

From restaurants to festivals, universities to shopping centres, offices to parks – we’re doing what we can to help people recycle their drink cans wherever they are.

Want to join us on our journey towards higher recycling rates? Click here to get in touch with our team and let’s work together to make every can count!

ECC Can Backpack

Did you know?

Recycled cans are back on a shop shelf as brand new drink cans in just 60 days!
The #EveryCanCounts Rainbow

Did you know?

Drink cans are made from aluminium which can be recycled an infinite number of times with no loss of material quality!
ECC Recycling Ambassador

Did you know?

Every can recycled reduces the carbon footprint of the next can made!

Request Your Free Recycling Pack!

Fill the Form

Green Can Awards

The Green Can Awards recognise the businesses, organisations and people that are going above and beyond when it comes to drink can recycling. We want to put a spotlight on those who are going the extra mile to make their cans count, and inspire others to follow in their footsteps!

  • Who can apply for a Green Can Award?

    Any business, organisation or individual (based in the UK or Ireland) whose activities have promoted can recycling and/or demonstrably increased recycling rates can apply. Whether it’s setting up new recycling points, running workplace awareness events, recruiting a recycling champion or collecting cans for a charitable cause –  however you’ve made your cans count, we want to hear about it!

  • How do I apply?

    Fill out our online questionnaire below and then send along with supporting materials including photos and video.  Entries can be submitted at any time and applications are reviewed annually in Q1 of each year.
    Enter Now

FAQS

Where are cans recycled?

How are cans recycled?

Can I make money from the cans I recycle?

Should I crush the cans I recycle?

Does Every Can Counts collect cans from businesses?

What free materials do you provide?

Do you award ISO certificates?

Why is my question not listed here?

Where are cans recycled?

Over 90% of drink cans collected in the UK are recycled within Europe. The majority of cans recycled in the UK are melted down at a large plant in Warrington, Cheshire. There are over 220 aluminium recycling plants spread across Europe!

How are cans recycled?

We’re glad you asked! We’ve dedicated a whole section of this website to answering that very question: Click here to learn about the Life Cycle of a Can.

Can I make money from the cans I recycle?

If you have the space to store or bale your cans you can collect them in bulk and sell them to a scrap metal merchant.

You can find your nearest metal merchant by carrying out a search online, or alternatively you can contact our team and we’ll be happy to advise.

It is best to contact the metal merchant first before visiting their premises in order to find out their current price per kilogram for cans (1 kilo of cans is approximately 65 individual cans) and if they have a minimum delivery quantity – e.g some may require 5kg or more before they will accept delivery.

Due to a change in the law, scrap metal merchants are no longer permitted to pay cash for the cans you have collected.  Instead they will make payment via cheque or bank transfer, and you will need to take proof of ID with you when you complete the transaction.

Should I crush the cans I recycle?

You do not have to crush your empty cans. Some people crush their recycled cans to create more room in their recycling bin, but this is optional. Your can is recyclable either way!

Does Every Can Counts collect cans from businesses?

We don’t collect and reprocess cans ourselves. Instead, Every Can Counts fits in around the recycling arrangements you already have in place. If you have a mixed dry recycling service with your waste contractor, just tie up the bag of cans and place it with your other recyclables.

If you don’t have an existing recycling service, our team may be able to advise on the options available in your local area.  Click here to get in touch.

What free materials do you provide?

We provide free recycling materials to businesses and organisations looking to set up or improve their drink can recycling facilities.  These materials include can collection boxes as well as promotional materials such as posters which communicate the benefits of recycling.

To request these materials, please complete our ‘Get Started’ form by clicking here.

Do you award ISO certificates?

We do not award ISO certificates.  For more information on ISO visit their website.

Every Can Counts can help contribute towards  ISO 14001 certification.

Why is my question not listed here?

You must be an original thinker! Put your question straight to our team by clicking here and we’ll be happy to help.

Our Funding Partners

  • Alupro

    The Aluminium Packaging Recycling Organisation (Alupro) is a not-for-profit company which represents the leading aluminium packaging producers and reprocessors in the UK.  Alupro works to fulfil the industry’s commitment to meet, and exceed, recycling targets for aluminium packaging.

  • Ardagh Group

    Ardagh Group manufactures packaging for the world’s biggest brands and has a reputation for innovation; pushing the boundaries of what’s possible, pioneering new production methods, new design techniques and new ways to recycle and save energy.

  • Ball Packaging Group

    Ball is a leading beverage can maker with production facilities around the world.  Ball Corporation supplies innovative, sustainable packaging solutions for beverage, food and household products, as well as aerospace and other technologies and services primarily for the U.S. government.

  • Can Makers UK

    The Can Makers UK represents the UK manufacturers of beer and carbonated soft drink cans.  The organisation promotes the benefits of the drink can and aids communications between the industry and its customers: brewers, soft drinks manufacturers and retailers, as well as the packaging industry, the media and consumers.

  • CanPack UK

    CPUK is part of the CanPack group of companies (CP Group), with headquarters in Krakow, Poland.  CanPack group is a leading supplier of metal and glass containers, and metal closures.

  • Crown Holdings Inc.

    Crown Holdings, Inc. through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world.  Crown is proud to be a leader in metal packaging technology.

  • Metal Packaging Manufacturers Association

    The Metal Packaging Manufacturers Association is the lead voice of the UK metal packaging industry with direct links into a European market employing 177,000 people across 760 companies, producing over 98 billion containers each year.

  • Molson Coors

    For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. Molson Coors produces many beloved and iconic beer brands, including Coors Light, Miller Lite, Molson Canadian, Carling and many more.

  • Most Wanted Wines

    Most Wanted are the UK’s leading canned wine brand with a full range of still and sparkling canned wines available. Simple in their approach but never basic, they favour a no-nonsense attitude to what’s in your glass; Lip-smacking, slick-looking, easy-drinking wines at the best value you can get.

  • Novelis

    Novelis operates Europe’s only dedicated used aluminium can recycling plant in Warrington, Cheshire.  This plant has the capacity to recycle all of the aluminium cans currently sold in the UK each year.

  • Red Bull

    Red Bull established its business over 30 years ago in Austria. The brand’s iconic range of energy drinks are now available in more than 169 countries worldwide, with over 7 billion cans sold each year.

GET STARTED!

    Please contact me with details of my local collection partnerPlease send me a free starter pack

    Employees in your organisation*

    How did you hear about us?

    Are you already collecting drink cans for recycling?

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    GREEN CAN AWARDS

    • e.g. information events, internal communications, social media activity. (please include photographs or examples of communications activities as supporting information using the upload function below)
    • Max. file size: 499 MB.
      (for multiple files please a zipped folder)

    Why every can counts

    01. Metal recycles forever – it can go through the recycling process again and again with no loss of material quality.

    02. It takes 95% less energy to make a can from recycled metal.

    03. Every can recycled reduces the carbon footprint of the next one made.

    04. Approximately 90% of drink cans collected in the UK are recycled within Europe.

    05. Recycling cans saves natural resources as well as energy and carbon emissions.

    Contact

    Every Can Counts UK

    Alupro, 1 Brockhill Court, Brockhill Lane, Redditch, B97 6RB

    Phone Number: 01527 597757






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