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To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre

To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre 2560 1707 Phoebe Kelly

The #EveryCanCounts Infinity Room – a new immersive exhibit about can recycling – has arrived at Dundee Science Centre to inspire people to recycle their empty cans! Read on to take a peek inside our giant can and learn more about this immersive exhibition.


What is the #EveryCanCounts Infinity Room?

The ‘Infinity Room’ installation, created by recycling not-for-profit Every Can Counts, aims to teach children and the wider public about the importance of recycling drink cans, as well as illustrating the infinite recyclability of aluminium.

Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.

The exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, also makes for an ideal photo opportunity. Visitors can share their own photos and videos of the Infinity Room on social media with the hashtag #EveryCanCounts.

Take a Peek Inside the Giant Can:

We Even Had a Visit from Less Waste Laura!

Award winning climate activist, environmental scientist, and ethical influencer, Laura Young (also known as Less Waste Laura) visited the Infinity Room during the launch at Dundee Science Centre. Take a look at some of the photos below:

You can find out more about Laura’s visit to our recycling-themed installation on our social media channels (Facebook, Instagram, Twitter) or for more tips and tricks on how to reduce waste and create a more sustainable future for our planet, make sure you take a look at Laura’s social media channels (Instagram, Tiktok, Twitter).

What We Had to Say About the Arrival of the Infinity Room!

Dundee Science Centre:

Lorraine Lemon, Head of Business Development at Dundee Science Centre, said, “As well as providing an enjoyable visitor experience, we are passionate about motivating change and inspiring positive behaviour for the long-term benefit of our community, and the wider world. The best way to do that is to make an impact and really make people think. Hosting the Infinity Room provides us with an opportunity to do just that – to provide a visual treat, something truly immersive, but also a catalyst for conversations, questions and behavioural change when families and other visitors go home. This interactive exhibit is also a way of showing visitors that even the smallest of steps can make a difference, that we can all do something to reduce our carbon footprint, and that items we might otherwise throw away can be recycled or even transformed into a piece of art.”

Every Can Counts:

Chris Latham-Warde from Every Can Counts added: “We’re thrilled to be bringing our one-of-a-kind Infinity Room installation to another city in the UK after its recent success in Glasgow.

“The aim of the exhibit is to raise awareness of the infinite recyclability of drink cans in a visual and interactive way and we hope that visitors to Dundee Science Centre are left feeling inspired by it. Each and every one of us can play a vital role in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”

Visit the #EveryCanCounts Infinity Room!

Visitors can explore The Infinity Room at Dundee Science Centre free of charge, Monday to Sunday, from 9am to 4 pm. Admission costs still apply for the Centre’s year-round exhibitions. To find out more about Dundee Science Centre, please visit https://www.dundeesciencecentre.org.uk/


Learn More!

Want to learn more about the ways we inspire and empower people to recycle their empty drink cans? Visit our news page for more stories! Or follow us on Facebook and Instagram to join us on our journey towards a 100% drink can recycling rate!

The #EveryCanCounts Rainbow in Glasgow

The #EveryCanCounts Rainbow Arrives in Glasgow for COP26

The #EveryCanCounts Rainbow Arrives in Glasgow for COP26 2560 1863 ChrisUK

To mark COP26, the #EveryCanCounts rainbow archway is being displayed in Shawlands Civic Square in partnership with Glasgow City Council to remind people of the importance of recycling empty drink cans.

The eye-catching installation, in front of Langside Halls, is made from more than 2,500 brightly coloured recycled drink cans and measures four metres high and seven metres wide.

It took four people more than five hours to construct and will remain in place until 4th November to spread the recycling message over the first week of the climate change conference.

Recycling in Glasgow

  • Our own research suggests that more than 2.8 million drink cans are bought and used each week throughout Glasgow.
  • Aluminium is infinitely recyclable and recycling just one can saves enough energy to power a TV for three hours.
  • If all of these cans were recycled, it would give greenhouse gas savings equivalent to taking more than 7,200 cars off the city’s roads for a week.
  • Eight in 10 of those questioned say they always use recycling bins if they are available in public places, with more than seven in 10 claiming that they would recycle more while out and about if there were a greater number of recycling bins.
  • In fact, almost two thirds of Glaswegians say they have become more concerned about the environment and their impact on it over the last 12 months. Half believe this is due to Glasgow’s involvement in the conference.  

Chris Latham-Warde, Programme Manager for Every Can Counts, said:

“The rainbow is our way of reminding people about the importance of recycling cans at a time when the environment is firmly on the city’s agenda.

“Recycling an empty drink can is such an easy thing that each of us can do to help the planet. It might not seem like much, but every can is endlessly recyclable and making a can from recycled metal rather than raw materials uses 95% less energy and produces 95% less greenhouse gas emissions.

“In 2020, a record four out of five drink cans sold in the UK were recycled, given peoples’ lifestyles changed dramatically and we spent much of the year in lockdown. We want to continue making progress now the country has opened back up and our ultimate goal is to achieve a 100% recycling rate for drink cans.”

Councillor Anna Richardson, City Convener for Sustainability and Carbon Reduction at Glasgow City Council, said:

“This installation is a reminder of the importance of recycling, and the significant environmental benefits it brings.  We can all play our part in reducing emissions by recycling as much as we can.”

Alison Thewliss, MP for Glasgow Central, said:

I am thrilled to see the Every Can Counts rainbow in my constituency. It acts as a key reminder of the importance of recycling more and keeping our streets tidy over the course of the landmark COP26 Summit and beyond.

I’m looking forward to seeing people share their photos of this impressive rainbow sculpture, whilst remembering the message behind it. Shifting towards infinitely recyclable materials like aluminium and keeping these materials in circulation by recycling is something we can all do to progress towards a truly circular economy, and to meet the aims of this pivotal Summit in Glasgow.

Visit the #EveryCanCounts Rainbow for COP26

The rainbow makes for an ideal photo backdrop, and Every Can Counts is running a social media photo competition offering the chance to win a £100 shopping voucher and a £500 donation to an environmental charity of your choice. To enter, take a snap of the rainbow and upload it to social media using #COP26Glasgow and tagging @EveryCanCountsUK on Facebook/Instagram or @EveryCanCounts on Twitter.

What is COP26?

COP26 is the 2021 United Nations climate change conference. For nearly 30 years the UN has been bringing together almost every country on earth for global climate summits. These are known as COPs – which stands for ‘Conference of the Parties’. In that time climate change has gone from being a fringe issue to a global priority.

This year will be the 26th annual summit, therefore giving it then name COP26. If you want to find out more about COP26, you can visit the website here: https://ukcop26.org/