Every Can Counts

About us


Every Can Counts is a not-for-profit communications programme funded by drink can manufacturers, the recycling industry and drink brands.

Our mission is to inspire, encourage and empower people to recycle their drink cans wherever they are.

Our work raises awareness of the many benefits of recycling drink cans and makes it easier for people to recycle their drink cans when they’re ‘on the go’.

To achieve this, we directly engage with a wide range of organisations to both improve drink can recycling facilities and deliver communications that inspire behaviour change.

View our funding partners here.

Our Vision:
Getting to 100%

Our vision is for a 100% recycling rate for drink cans.

Cans are already the world’s most recycled beverage container, and the UK’s 2020 drink can recycling rate was 82% – a record high! This is great progress, but we’re not stopping here. We want EVERY can to be recycled!

So we’re inviting you to join us on our journey towards a 100% recycling rate for drink cans today.

Get in touch to find out how we can work together and let’s make Every Can Count!

Every Can
Counts Europe

Every Can Counts has continued to grow since its launch in the UK back in 2009. We now do our thing in 19 countries across Europe!

To find out more about our activities in other countries, please visit www.everycancounts.eu