Every Can Counts UK

  • Phoebe Kelly

Exeter Recycling Scheme Reaches Major 10K Milestone!

Exeter Recycling Scheme Reaches Major 10K Milestone! 2560 1614 Phoebe Kelly

Exeter City Football Club (ECFC) and Exeter City Council’s innovative recycling scheme, Cans4City, has reached a major milestone.

The scheme, which encourages Exeter football fans to recycle used drink cans whilst also raising money for charity, has now raised more than £10,000 with all funds raised going towards projects and initiatives run both by the football club and its partner charity Exeter City Community Trust (ECCT).

How Cans4City Reached Their New Milestone

Over the years, the Cans4City team has collected more than 12.5 tonnes of aluminium packaging – equivalent to 700,000 cans – which has helped fund donations towards a football kit for refugee team Exeter United, a mental health awareness programme for the ECFC Academy, purchasing a defibrillator for Cliff Hill training ground, as well as a number of improvements to St James Park and its Memorial Garden, and much more.

Who are Cans4City?

Originally founded in 2005, Cans4City was launched by Exeter City Football Club as a free way for its fans and the community to support and contribute to the club financially, but really picked up momentum after partnering with Exeter City Council in 2019.   

Working in conjunction with the council’s waste management department, Cans4City now runs upwards of 20 aluminium recycling points in Exeter and throughout Devon, including many on ECFC’s grounds, and has recruited over 100 volunteers.  It also raises money by partnering with community litter picks and beach cleans across Devon and Cornwall.

Cans4City Wins Green Can Award in 2022

Last year, we presented the team behind Cans4City with a national recycling award – our Green Can Award – in recognition of their outstanding recycling effort. Click here to read the full story from January 2022.

We are incredibly proud to support community groups such as Cans4City to achieve their goals when it comes to drink can recycling. If you run a community group or are part of an organisation who has gone the extra mile to promote drink can recycling, then we want to hear from you! Click here to read more about our Green Can Awards and find out how you can apply today.

A Few Words from Cans4City and Every Can Counts

Justin Quick, Chief Operating Officer at Exeter City Football Club, said: “As a trust-run club, every pound counts and thanks to Cans4City, every can recycled goes towards funding improvements to the club’s facilities or to supporting local community groups and projects. Our next target is to hit 1 million recycled cans and we’d love everyone to get involved – whether it’s one can or 500 – each really will help to make a difference.”

Matt Hulland, Resource Recovery Manager for Exeter City Council, who has helped grow the initiative at the club, said: “Cans4City has gone from strength to strength over the years and it’s fabulous to reach this milestone.”

Ruth Williams, Exeter City Council’s Lead Councillor, who has responsibility for recycling and waste management, added: “We’re very proud of the achievements of the club, trust, fans and collectors of cans. Not only does collaboration of this kind create ownership but it also encourages people to recycle rather than throw away a valuable resource we can’t afford to waste.”

Chris Latham-Warde, Programme Manager for Every Can Counts, said: “Cans4City is an award-winning example of a start-up project working in partnership with its local council to deliver real benefits to not only the local community, but the environment too. We hope other organisations around the country can get inspired by what Cans4City has achieved since its launch and follow in the footsteps of this great initiative.”

How to Support Cans4City

You can support Cans4City by dropping off your empty cans at one of the scheme’s recycling collection points, which include the Red Square at St James’ Park, as well as at the Old Tiverton Road Co-op, and The Devon Yeoman pub on Beacon Lane. For more information about the scheme, please see https://news.exeter.gov.uk/cans-4-city-supporting-exeter-city-community-trust/.

  • Phoebe Kelly

To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre

To Infinity and Beyond: The #EveryCanCounts Infinity Room Launches at Dundee Science Centre 2560 1707 Phoebe Kelly

The #EveryCanCounts Infinity Room – a new immersive exhibit about can recycling – has arrived at Dundee Science Centre to inspire people to recycle their empty cans! Read on to take a peek inside our giant can and learn more about this immersive exhibition.

What is the #EveryCanCounts Infinity Room?

The ‘Infinity Room’ installation, created by recycling not-for-profit Every Can Counts, aims to teach children and the wider public about the importance of recycling drink cans, as well as illustrating the infinite recyclability of aluminium.

Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.

The exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, also makes for an ideal photo opportunity. Visitors can share their own photos and videos of the Infinity Room on social media with the hashtag #EveryCanCounts.

Take a Peek Inside the Giant Can:

We Even Had a Visit from Less Waste Laura!

Award winning climate activist, environmental scientist, and ethical influencer, Laura Young (also known as Less Waste Laura) visited the Infinity Room during the launch at Dundee Science Centre. Take a look at some of the photos below:

Less Waste Laura stands in front of the #EveryCanCounts Infinity Room, holding an empty can over a recycling bin. She is smiling and is enjoying her visit.
Less Waste Laura stands in front of the #EveryCanCounts Infinity Room, along with Chris-Latham-Warde (the Every Can Counts Programme Manager) and George Wickenden (the Marketing and Audience Development Advisor at Dundee Science Centre). George holds a recycling bin while Laura and Chris recycle an empty drink can each. All three are smiling and excited to be a part of this recycling initiative.
Less Waste Laura stands inside the Infinity Room. Half of her body is visible and the other half is reflected in the mirrored door of the Infinity Room.

You can find out more about Laura’s visit to our recycling-themed installation on our social media channels (Facebook, Instagram, Twitter) or for more tips and tricks on how to reduce waste and create a more sustainable future for our planet, make sure you take a look at Laura’s social media channels (Instagram, Tiktok, Twitter).

What We Had to Say About the Arrival of the Infinity Room!

Dundee Science Centre:

Lorraine Lemon, Head of Business Development at Dundee Science Centre, said, “As well as providing an enjoyable visitor experience, we are passionate about motivating change and inspiring positive behaviour for the long-term benefit of our community, and the wider world. The best way to do that is to make an impact and really make people think. Hosting the Infinity Room provides us with an opportunity to do just that – to provide a visual treat, something truly immersive, but also a catalyst for conversations, questions and behavioural change when families and other visitors go home. This interactive exhibit is also a way of showing visitors that even the smallest of steps can make a difference, that we can all do something to reduce our carbon footprint, and that items we might otherwise throw away can be recycled or even transformed into a piece of art.”

Every Can Counts:

Chris Latham-Warde from Every Can Counts added: “We’re thrilled to be bringing our one-of-a-kind Infinity Room installation to another city in the UK after its recent success in Glasgow.

“The aim of the exhibit is to raise awareness of the infinite recyclability of drink cans in a visual and interactive way and we hope that visitors to Dundee Science Centre are left feeling inspired by it. Each and every one of us can play a vital role in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”

Visit the #EveryCanCounts Infinity Room!

Visitors can explore The Infinity Room at Dundee Science Centre free of charge, Monday to Sunday, from 9am to 4 pm. Admission costs still apply for the Centre’s year-round exhibitions. To find out more about Dundee Science Centre, please visit https://www.dundeesciencecentre.org.uk/

Learn More!

Want to learn more about the ways we inspire and empower people to recycle their empty drink cans? Visit our news page for more stories! Or follow us on Facebook and Instagram to join us on our journey towards a 100% drink can recycling rate!

  • Phoebe Kelly

2022 In Review: What We’ve Been Doing To Encourage Drink Can Recycling (And How You Can Help Us Spread The Message In 2023)

2022 In Review: What We’ve Been Doing To Encourage Drink Can Recycling (And How You Can Help Us Spread The Message In 2023) 1920 2560 Phoebe Kelly

Did you know? 82% of drink cans sold in the UK are recycled and the aluminium drink can recycling rate is 73% across Europe as a whole, helping to make drink cans the most recycled beverage container on the planet! But we believe that with your help, we can achieve a 100% drink can recycling rate.

Watch our 2022 highlights video below to see us in action working towards this goal:

Here’s a closer look at what we’ve been up to in 2022 to inspire you to recycle your empty cans:

The #EveryCanCounts Rainbow

  • We took the #EveryCanCounts Rainbow to Covent Garden in March and had so many wonderful responses from everybody who posted a pic of themselves with our installation on social media. Click here to read the full story!
  • To celebrate Earth Day in April we took our rainbow to Newcastle and met Bruce the pug who you all loved on our socials! Click here to read the full story!
  • We took our rainbow to St James’s Park in June to celebrate the Platinum Jubilee! A special Jubilee-themed PixelCan wall display was also on display near the Mall and provided the perfect photo opportunity for those enjoying the celebrations.
  • For Recycle Week, we took our rainbow to Liverpool city centre to show everyone just how magical recycling can be. Click here to read the full story!

Launch of the Infinity Room

  • In October, as part of Recycle Week, we launched our brand new immersive mirror installation in Glasgow Science Centre: The #EveryCanCounts Infinity Room.
  • This installation is made from 1500 recycled cans. Once inside, the mirrored room gives the illusion of being surrounded by an endless amount of suspended drink cans, illustrating the infinite recyclability of aluminium.
  • The Infinity Room will remain on display in Glasgow Science Centre until 8th January 2023 before embarking on a UK tour next year. More dates and locations to follow.

Our First Ever Red Bull Soapbox Race

Despite attending many Red Bull Soapbox Races to inspire and encourage drink can recycling, we’d never had the nerve to actually take part with our very own soapbox… until this year!

Our soapbox was half-can, half-plane to illustrate the varied uses for aluminium once it’s recycled. Chris, our driver, and Tom, our co-pilot, reached an impressive 28mph while speeding down the hill at Alexandra Palace, all in the name of drink can recycling.

Click here to read the full story!

Festivals and Events

Every year we attend a series of festivals and events during the main summer period to help spread the Every Can Counts message and educate people on the importance of drink can recycling. This summer we had a presence at 15 major events around the country!

How We Encourage Drink Can Recycling at Festivals and Events:

The Every Can Counts Ambassadors:

Our summer team is the beating heart of festival season. You’ll often find them wearing their iconic can-shaped backpacks and they’ll either be wandering the campsites or based at our pitch, where you’ll also find voting bins and a chill out zone. Don’t be afraid to chat to our team if you have any questions about drink can recycling!

Our Can Recycling Backpacks:

The Every Can Counts ambassadors bring the recycling bin to you! These are wearable recycling bins which we will take around the festival campsites to collect any cans you might want to recycle while on-the-go.

Recycling Rewards:

As an incentive to recycle as many of your empty cans as possible, we’ll often be giving out recycling rewards such as festival-branded T-shirts, keyrings made from recycled cans and temporary tattoos.

Green Can Awards

Our Green Can Awards celebrate those who have gone above and beyond when it comes to drink can recycling. Over the years we’ve presented awards to businesses, community groups, local initiatives and individuals. This year we gave awards to two fantastic community-focussed initiatives:

  • January: We presented an award to Cans 4 City, a drink can recycling scheme raising funds for Exeter City Football Club in partnership with Exeter City Council. Read the full press release here.
  • November: We presented Crewe Clean Team with an award for their incredible recycling efforts in their local community, collecting 200,000 cans in just 11 years. Read the full press release here.

Key Statistics

Drink Can Recycling Rate

  • The drink can recycling rate remains at an all-time high of 82%!
  • If you’re interested in learning more, check out this amazing fact sheet from Alupro.

Festival & Event Survey Statistics

Our team of ambassadors complete recycling surveys with attendees at festivals and events, and this year they completed over 9,800! Here’s what we learned:

Where would you like to see more drink can recycling points?

  • Beaches and green spaces: 66%
  • On the street: 64%
  • Music and Sports events: 54%

Your favourite DRINK CAN recycling fact!

  • “Aluminium drink cans are endlessly recyclable”: 42%
  • “Every drink can you recycle reduces the carbon footprint of the next one made”: 30%
  • “Empty cans are recycled and back on the shop shelf as a brand-new can in just 60 days”: 27%

TLDR

In 2022 we spread the recycling word at:

  • 11 music festivals
  • 4 city centre locations with the #EveryCanCounts Rainbow
  • 2 events with our PixelCan display (the Platinum Jubilee and Download Festival)
  • 2 race weekends at Silverstone Circuit (Formula 1 and MotoGP)
  • A brand-new Infinity Room installation in Glasgow Science Centre
  • Our first ever Red Bull Soapbox Race!

Key Takeaways:

  • The drink can recycling rate is at an all-time high of 82% but we want to keep raising the bar and ultimately reach 100%.
  • Over the summer, attendees at festivals and events completed over 9800 of our recycling surveys! That means our Recycling Ambassadors directly spread the Every Can Counts message to nearly 10,000 people this summer!
  • You told us you want to see more ‘on-the-go’ can recycling points, whether this is at beaches & green spaces, music & sports events or on the street.
  • We have delivered a total of 300 free recycling packs to businesses, charities and local groups who want to improve their drink can recycling rates.
  • We have given a Green Can Award to two fantastic community-focussed initiatives: Cans 4 City in Exeter and Crewe Clean Team.

How you can join us on our mission to achieve a 100% drink can recycling rate:

Every Can Counts x Canned Wine Co.
  • Keep recycling those empty cans! They’re incredibly easy to recycle and can be back on the shop shelf within 60 days after they’re collected. 
  • If you can’t find a recycling bin while you’re on-the-go, take your empty can home with you!
  • Businesses, community groups and charities can order a free recycling pack from us to help encourage drink can recycling on the go.
  • You can make money from the cans you collect and recycle and put it towards a good cause! Aluminium is the most valuable material in your recycling bin.
  • Learn more about the recycling process and help us spread the word.

You can learn more here:

Share this post on social media and let us know if you’ve seen any of our work this year and what you’ve learned from us so far!

Is there anything else you’d like to see us do in 2023? Get in touch!

  • Phoebe Kelly

Crewe Recycling Initiative Wins Green Can Award

Crewe Recycling Initiative Wins Green Can Award 2560 1829 Phoebe Kelly

Local community group, Crewe Clean Team, have won a national recycling award for their ongoing efforts, which have seen over 200,000 drink cans recycled in the last decade!

On the left of the photo is David (chair of Crewe Clean Team) who is being presented with a Green Can Award Certificate by Phoebe (Programme Assistant at Every Can Counts). Behind them both is Arthur, another member of Crewe Clean Team. Everyone in the photo is laughing and happy.
On the left of the photo is Arthur (a member of the Crewe Clean Team) who is being presented with a Green Can Award Certificate by Chris on the right who is the Programme Manager of Every Can Counts. Behind them both is David, the chair of Crewe Clean Team who has his back to the camera, pointing at the Crewe Clean Team logo on his high-vis. Everyone who is facing the camera is smiling and proud of their achievement.
Photograph of two Every Can Counts team members and two Crewe Clean Team members recycling cans into an Every Can Counts collection box within a woodland setting. Each person is giving a thumbs up and is happy.

This week, a group of committed volunteers were presented with a Green Can Award in recognition of their achievements.

Crewe Clean Team has 200 members who take part in community litter picks throughout Crewe and the surrounding area, as well as collecting and recycling aluminium.

Aluminium recycling is a key focus for the group and volunteers have collected 200,000 aluminium cans for recycling since the initiative was established in 2012. As well as litter picking, the group collects aluminium packaging from local businesses, including hair foil from a salon, foil trays from a takeaway and empty drink cans from a local pub.

All aluminium is then taken and sold to local scrap metal business, Houston & Sons Limited.

The money raised is then reinvested into the scheme, including buying additional litter picking equipment and raising awareness of the group within the area to recruit volunteers.

Those interested in getting involved can get in touch via email enquiries@crewecleanteam.co.uk or else drop a message through their Facebook page @CreweCleanTeam. The team also work on other environmental initiatives, such as bulb-planting.

David McDonald, chair of Crewe Clean Team, said: “I couldn’t have predicted the scale of the scheme now when we set out 10 years ago, but it really has taken off. Over two hundred volunteers make up Crewe Clean Team, so it really is a joint effort and we’re all thrilled with the award.

“All of our members understand the importance of recycling and have communicated this message throughout the community. It’s been great to see how this has manifested in better habits within the town and a steady influx of new volunteers.

“We now pick up aluminium from a number of businesses, including pubs, hairdressers and takeaways, and take it to be recycled as soon as possible. I’d like to say thank you to them for making a special effort.  I’d also like to thank all of the members who contribute, whether by collecting the cans or by taking them to Houston and Sons.  In fact, a lot  of the aluminium collected is transported by wheelbarrow,   which helps us to be even more environmentally friendly!

“Everyone is so proud of what we’ve accomplished to date, but there is always more work to be done and we’re keen to welcome new faces.”

Chris Latham-Warde, Programme Manager for Every Can Counts said: “We were so impressed with Crewe Clean Team’s efforts when it comes to recycling. Their volunteers have helped ensure that hundreds of thousands of drink cans have been recycled over the years – conserving valuable aluminium as these cans can be infinitely recycled and back on shop shelves, filled, in just 60 days.”

“Crewe Clean team is a stellar example of a community-led project that has made a real difference, and we hope they inspire others to make a contribution, no matter how small, to helping protect the environment.”

Crewe Clean team are presented with a Green Can Award certificate by the Every Can Counts team. The group of four is in a forest setting and are also shown recycling cans into an Every Can Counts collection box while being presented with their award. Everyone in the photo is happy and proud of their achievement.

Are you part of a recycling initiative which deserves to be recognised for going the extra mile when it comes to drink can recycling? Click here to find out more about our Green Can Awards.

  • Phoebe Kelly

New Infinity Room Exhibit Opens In Glasgow Science Centre

New Infinity Room Exhibit Opens In Glasgow Science Centre 2560 1440 Phoebe Kelly

The #EveryCanCounts Infinity Room has opened in Glasgow Science Centre. The installation aims to teach people about the importance of recycling drink cans by illustrating the infinite recyclability of aluminium.

Those who step inside the giant drink can will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.

The immersive exhibit, which is made up of 1,500 recycled cans and 25 square metres of mirrors, makes for an ideal photo opportunity and its launch coincides with Recycle Week (17th – 23rd October). The Infinity Room becomes the second installation to be displayed by Every Can Counts during Recycle Week this year, after the #EveryCanCounts Rainbow Archway appeared in Liverpool city centre on Friday.

The exhibit in Glasgow Science Centre will be open to the public from Monday 17th October until January 8th next year.

Visitors can share their own photos and videos of the Infinity Room on social media with the hashtag #EveryCanCounts to be entered into a prize draw for the chance to win tickets to experience the Newton Flight Academy at Glasgow Science Centre – which is home to Scotland’s only full-motion flight simulators. Click here for full prize draw details.

Graham Rose, creative director at Glasgow Science Centre, said: “We are always looking to develop our sustainability initiatives, whether it’s making sure there are plenty of recycling bins on site or educating the local community with our public engagement programme.

“Every Can Counts’ work around recycling awareness is important in keeping drink can recycling front of mind amongst the public, and we’re really pleased to be hosting this one-of-a kind installation to help spread the word.”

According to a recent survey completed by Every Can Counts, nearly two thirds (65%) of people who live in Glasgow say they’re becoming more conscious of environmental concerns and their own carbon footprint.

Meanwhile, more than three quarters (76%) of Glaswegians think that the local council could be doing more to encourage recycling locally.

Glaswegians consume an average of four drinks from aluminium cans each week, with drink cans being amongst the city’s most recycled type of packaging.

Chris Latham-Warde from Every Can Counts added: “Recycle Week is the perfect occasion to launch our new Infinity Room installation in partnership with Glasgow Science Centre.

“We can all help the environment by doing the right thing with recyclable packaging, such as drink cans. Our installation seeks to illustrate this in a really visual way by capturing the infinite recyclability of aluminium. We want to leave visitors inspired by the vital role they can play in keeping this cycle going and enabling aluminium to be recycled again and again, forever.”

To find out more about Glasgow Science Centre, please visit www.glasgowsciencecentre.org.

To find out more about our prize draw click here.

  • Phoebe Kelly

The #EveryCanCounts Rainbow Appears in Liverpool Ahead of Recycle Week

The #EveryCanCounts Rainbow Appears in Liverpool Ahead of Recycle Week 2560 1707 Phoebe Kelly

The #EveryCanCounts rainbow installation has appeared in Williamson Square in Liverpool city centre ahead of the start of Recycle Week (17th – 23rd October).

Dog Bruno poses for a photo near the #EveryCanCounts rainbow.

Every Can Counts has partnered with Liverpool BID Company to bring the colourful archway, made from over 2,500 recycled cans, to the city centre to raise awareness around the importance of recycling and inspire more people to recycle their empty drink cans.

According to Every Can Counts’ research of Liverpool residents, 72% say they are becoming more conscious of the environment and their impact on it. What’s more, nearly eight in 10 (79%) already think that recycling their household waste is ‘very important’.

Amongst Liverpudlians, the biggest barriers to recycling are the lack of recycling bins in public places (cited by 43% of respondents) and confusion about what packaging is and isn’t recyclable (25%).  

Chris Latham-Warde, Programme Manager for Every Can Counts, said: “Our rainbow installation has toured a number of cities across the UK and we’re thrilled to now bring it to Liverpool to mark Recycle Week. The archway will be on display in Williamson Square all week and we’re looking forward to seeing all the creative and fun photos people take with it.

The message behind the installation is that we can all make a difference by recycling our empty drink cans. Our research shows that a quarter of Liverpudlians are unsure what packaging is and isn’t recyclable. The good news is that when it comes to drink cans, it’s really straightforward! Aluminium is infinitely recyclable, and every recycled can could be back on a shop shelf as a brand new can in just 60 days. But this only happens when we play our part in the process and put our empty cans in the right bin. So we’re here to encourage people in Liverpool to recycle every single one of their empty cans, so that this valuable material stays in circulation.”

Bill Addy, CEO of Liverpool BID Company, said: “Liverpool BID Company is committed to ensuring our city is always improving and we believe that sustainability, including recycling, is a big part of that and a habit we should all be making an effort to embrace.

“We’re pleased to be working with Every Can Counts on its wonderful rainbow can sculpture and have no doubt it will add a bit of colour to the city centre, while highlighting an important message.”

Passers-by have all week, until the evening of Friday 21st, to come and snap a picture with the installation and enter a social media photo competition for the chance to win a £150 Flannels gift card. To enter, take a snap of the rainbow and upload it to social media using #EveryCanCounts and tagging @EveryCanCountsUK (Instagram/Facebook) or @EveryCanCounts (Twitter). For full prize draw details visit: www.everycancounts.co.uk/liverpool

Charlotte Rycraft, age 2, has fun under the #EveryCanCounts rainbow.
A giant rainbow is placed in Williamson Square in Liverpool, Merseyside, for the start of Recycle Week 2022.
  • Phoebe Kelly

Looking Back on a CANtastic Summer of Recycling Fun!

Looking Back on a CANtastic Summer of Recycling Fun! 2560 1920 Phoebe Kelly

Ah the hazy memories of summer recycling fun…

From rocking out with metalheads at Download Festival, to discovering the mysteries of Lost Village Festival, we have spread the recycling word far and wide this summer and met some incredible people along the way. Watch the video below to see us rock out at our first festival of the season:

We collected cans trackside at the Formula 1 and MotoGP races at Silverstone and found ourselves on the track itself at the Red Bull Soapbox Race! At music festivals we offered t-shirts and keyrings made from recycled cans as recycling rewards and we decorated festival goers (and sometimes ourselves) in recycling themed temporary tattoos.

And let’s not forget about our iconic can cages! Don’t be mistaken, those beautiful cages don’t stay spotless by themselves. Behind the scenes our team have been emptying those cages and bagging up your cans, ready to be taken away and recycled.

But now, after an unforgettable summer of can recycling fun, we’re saying goodbye to festival life for another year. Will we miss emptying those juicy cages? Probably not. But will we miss seeing you guys proactively recycling your cans and filling them up every day? Absolutely!

Here’s a taste of the recycling fun that we’ve had this summer:

Download Festival:
The one where we created the iconic Download Dog PixelCan and everyone flocked to our gazebo to claim their recycling rewards.

Stendhal Festival:
Our first one in Northern Ireland, a.k.a the one in the rain… But that didn’t stop our team from getting out and about and filling up their recycling backpacks!

Formula 1 British Grand Prix:
The one with the biggest crowd! With over 400,000 people attending across the weekend, our team were never short of people to chat to.

Red Bull Soapbox Race:
The one where we took to the racetrack and our drivers risked their lives in the name of can recycling! Click here to read more about our Soapbox experience.

2000trees Festival:
The one where we slept to the sound of heavy metal every night and met some incredible recycling heroes.

Latitude Festival:
The one where our team proved themselves by conquering the dust and the heat to spread the recycling word around the campsites and main arena.  

MotoGP British Grand Prix:
The one where our team roamed the circuit and spread the word that recycled cans might one day end up as an aluminium component in a motorbike!  

Wilderness Festival:
The boutique one where our team went into the wilderness to seek out those who were willing to embrace their wild side and recycle their cans in style.  

Boomtown Festival:
The one where you guys brought the fun to us in the blazing heat (and huddled under our gazebo to escape the sun).

Boardmasters Festival:
The one on the beach… We’re still finding sand in our can recycling backpacks to this day!

Big Feastival:
The one where we partnered with Canned Wine Co. to bring our can cages and a beautiful new-look design for our recycling backpacks to The Cotswolds.

Lost Village Festival:
The one where nothing was as it seemed. Our final festival and a time to say goodbye to a summer of can recycling fun! Watch the video below to see us in action at our final festival of the season:

Thank you to everyone who chatted, danced, laughed and recycled with our team. And thanks to all the festivals and events who have welcomed us on site this summer!

We hope our team left you all with some lasting memories so that when you finish a drink from an aluminium can, you’ll remember to pop it in the recycling bin wherever you are.

  • ChrisUK

Every Can Counts Takes On The Red Bull Soapbox Race

Every Can Counts Takes On The Red Bull Soapbox Race 1200 800 ChrisUK

We ensured recycling took centre stage at this year’s Red Bull Soapbox Race in London by building and racing our very own Every Can Counts soapbox!

Watch the video below to see our Soapbox journey in full, from building and testing through to race day itself:

Our recycling-themed soapbox highlighted the infinite recyclability of drink cans, and its part-can, part-plane shape illustrated the varied uses for aluminium as a material. Click here to learn more about all of the incredible uses for aluminium.

70 teams tackled the obstacle-filled course in front of 18,000 spectators at London’s Alexandra Palace – and we’re pleased to say our soapbox was one of those that made it to the finish line! But only just – the final jump proved to be too much for our steering and we ended with a crash! Watch our race in full below:

Every Can Counts’ Programme Manager, Chris Latham-Warde piloted the soapbox with co-pilot Tom Giddings, Alupro’s Executive Director. Cyclone Works’ Paul Bacon and Lee Cox completed the 4-person team as the expert engineers behind the can-shaped racing machine.

To ensure our recycling message could be easily embraced by the spectators at Ally Pally, we brought our can recycling cages to the Red Bull Soapbox Race, along with an enthusiastic team who roamed the grounds collecting cans and chatting to attendees about the importance of recycling their empty cans.

  • ChrisUK

Making A Sustainable Platinum Jubilee with Every Can Counts

Making A Sustainable Platinum Jubilee with Every Can Counts 2508 1672 ChrisUK

We partnered with The Platinum Jubilee Pageant and Royal Parks to encourage people to recycle their empty drink cans during the Jubilee weekend. We brought two art installations and a team of recycling ambassadors to St James’s Park in London, right at the heart of the celebrations!

A Jubilee-themed wall of art created from 2,000 recycled cans was on display beside The Mall, in a location which proved to be a popular picnic spot thanks to the presence of a large screen broadcasting the Jubilee events. The iconic #EveryCanCounts Rainbow, created from over 2,500 recycled cans, was also on display near Horse Guard’s Parade, where it’s Instagram appeal was enhanced by a leafy green backdrop.

On the Saturday and Sunday our team of recycling ambassadors circulated through the crowds collecting empty cans and conducting recycling surveys. 6 Platinum Jubilee Pageant volunteers joined our team on the Sunday, helping us to collect more cans and spread our message even further.

This event was part of the Every Can Counts International Recycling Tour, which took place on the 3rd, 4th and 5th June. More than 100 recycling ambassadors roamed parks, cities, and beaches in 17 countries.

Every Can Counts teams were active in the following countries: Austria, Brazil, Colombia, Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, Netherlands, Poland, Romania, Serbia, Slovenia, Spain, and the United Kingdom. Their mission? To encourage people to keep public outdoor spaces clean and recycle their drink cans wherever they are.

The tour was timed to coincide with World Environment Day on 5th June.

David van Heuverswyn, Director of Every Can Counts Europe, said: “Drink cans recycle forever. This is the main message of our tour and the reason why we are working to inspire behaviour change and help reach 100% can recycling in Europe and beyond. This ambitious target can only be reached if consumers, brands, event organisers and local communities join forces to recycle every drink can and build together a more sustainable planet.”

Thank you to everyone who recycled with us last weekend, whether in St James’s Park during the Jubilee celebrations or in one of the other 17 countries where Every Can Counts activities were taking place. Together we CAN make a difference!

Every Can Counts Recycling Ambassadors and Platinum Jubilee Pageant Volunteers pose by the #EveryCanCounts Rainbow.

  • Phoebe Kelly

Every Can Counts Goes to Download Festival – Prize Draw!

Every Can Counts Goes to Download Festival – Prize Draw! 1115 628 Phoebe Kelly

Every Can Counts is returning to Download Festival in June and to celebrate we’re giving you the chance to win TWO weekend camping tickets to this year’s event! Just visit our social media channels and leave a comment on our competition posts with your answer to the following question: how many times can a drink can be recycled?

Every Can Counts Team
Every Can Counts Can Cages
Every Can Counts Team

After two years, Every Can Counts is excited to be back at Download Festival in 2022 and our team will be on site, ready to collect all of your empty cans. Just look out for our iconic backpacks and can cages. We’ll have recycling rewards up for grabs too! If there’s one thing our team is good at; it’s making sure that can recycling is fun!

For your chance to win tickets to Download Festival 2022 see the terms and conditions below:

  • This prize draw is open to UK residents only.
  • We accept entrants from people aged 16+.
  • One entry will be accepted per social media profile.
  • The prize draw will run on the following social media channels:
  • To be included in the prize draw, you must comment on the competition post on one of the above social media channels and correctly answer the question: how many times can a drink can be recycled?
  • Every Can Counts will select 1 winning entry at random from all correct guesses made across all of the above social media channels.
  • Entries must be submitted before midnight on Sunday 22nd May 2022 in order to be included in the prize draw.
  • The winner will be contacted directly within 3 days of the closing date.
  • We will announce the winner on our social media channels once we have successfully made contact with them privately.
  • The prize for this competition is 2 x weekend camping tickets to Download Festival 2022.  No cash equivalent is offered.
Download Festival Logo
We’ll be at the festival all weekend so if you’re heading to Download this year, make sure you come and say hello to our amazing team. We can’t wait to see you there!

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