Every Can Counts Takes On The Red Bull Soapbox Race

Every Can Counts Takes On The Red Bull Soapbox Race

Every Can Counts Takes On The Red Bull Soapbox Race 1200 800 ChrisUK

We ensured recycling took centre stage at this year’s Red Bull Soapbox Race in London by building and racing our very own Every Can Counts soapbox!

Watch the video below to see our Soapbox journey in full, from building and testing through to race day itself:

Our recycling-themed soapbox highlighted the infinite recyclability of drink cans, and its part-can, part-plane shape illustrated the varied uses for aluminium as a material. Click here to learn more about all of the incredible uses for aluminium.

70 teams tackled the obstacle-filled course in front of 18,000 spectators at London’s Alexandra Palace – and we’re pleased to say our soapbox was one of those that made it to the finish line! But only just – the final jump proved to be too much for our steering and we ended with a crash! Watch our race in full below:

Every Can Counts’ Programme Manager, Chris Latham-Warde piloted the soapbox with co-pilot Tom Giddings, Alupro’s Executive Director. Cyclone Works’ Paul Bacon and Lee Cox completed the 4-person team as the expert engineers behind the can-shaped racing machine.

To ensure our recycling message could be easily embraced by the spectators at Ally Pally, we brought our can recycling cages to the Red Bull Soapbox Race, along with an enthusiastic team who roamed the grounds collecting cans and chatting to attendees about the importance of recycling their empty cans.