To mark World Environment Day on the 5th June, we attended Mighty Hoopla festival as part of the third #EveryCanCounts International Recycling Tour!
What is the International Recycling Tour?
The International Recycling Tour is an awareness campaign which aims to mark World Environment Day and champion sustainable living, whilst encouraging people to keep outdoor public spaces clean and to recycle their empty drink cans wherever they go.
This year’s initiative took place simultaneously in 16 countries including Austria, Belgium, Brazil, the Czech Republic, France, Greece, Hungary, Ireland, Italy, Montenegro, the Netherlands, Poland, Romania, Serbia, Spain, and the United Kingdom.
The theme for 2023 revolved around each participating country designing and displaying a PixelCan installation in a public space to encourage everyone to do the right thing and recycle their drink cans!
Click here to learn more about the International Recycling Tour.
Iconic Recycling at Mighty Hoopla Festival
As part of the International Recycling tour in the UK, we unveiled a nature-inspired installation at pop music festival, Mighty Hoopla, in London’s Brockwell Park.
Made up of 2,000 drink cans, the PixelCan artwork featured tiger eyes designed to have a ‘watching effect’ over festival goers to encourage them to do the right thing and recycle their drink cans.
In addition to the PixelCan artwork, eight of Every Can Counts’ dedicated ambassadors also helped to raise awareness of the importance of recycling by spreading the ‘aluminium recycles forever’ message.
We never knew that there were so many different ways to recycle your drink can – from voguing to death drops, the possibilities were endless… much like the infinite recyclability of aluminium!
What we Had to Say About the International Recycling Tour!
Chris Latham-Warde, Programme Manager for Every Can Counts UK and Ireland, said: “From the banks of the Danube in Vienna and Budapest to Brixton in London, this year’s International Recycling Tour will see our signature PixelCan innovation pop up in iconic locations across the world. Not only will the pixelated mural captivate viewers from a distance, but it will also act as a symbol of the infinite possibilities of aluminium recycling, which is the message we’re trying to spread across the UK and beyond this World Environment Day.”
David Van Heuverswyn, Director of Every Can Counts Europe, added: “By coming together to celebrate World Environment Day and embracing the endless potential of aluminium recycling, we aim to inspire behaviour change and help reach 100% can recycling in Europe and beyond. That’s why we are inviting everyone — consumers, local authorities, brands, and event organisers — to join forces and find better ways to recycle on-the-go, while having fun doing so.”