The #EveryCanCounts Infinity Room has arrived at Life Science Centre, a dynamic science hub in Newcastle upon Tyne.
How the Infinity Room Illustrates the Infinite Recyclability of Aluminium
The installation aims to teach all ages about the importance of recycling drink cans, as well as illustrating the infinite recyclability of aluminium.
The focal point is a giant drink can and those who step inside will find themselves in a mirrored room that creates an illusion of being surrounded by an infinite number of suspended aluminium cans. At the same time, a narrator will take them on an educational journey through aluminium can recycling and its environmental benefits.
Chris Latham-Warde, Programme Manager at Every Can Counts, added: “We’re delighted to bring our Infinity Room to Newcastle’s Life Science Centre following its success in other locations across the UK over the last few years.
“The aim of the exhibit is to raise awareness of the infinite recyclability of aluminium in a visual and interactive way. Every empty can could be recycled and back on a shop shelf as a brand-new can in just 60 days and each of us can play a vital role in keeping the cycle going to benefit the environment.
“With the exhibit on display until October this year, we hope that visitors to Life Science Centre are left feeling inspired to make small changes to their recycling habits and will encourage their friends and family to do the same.”
The Importance of Recycling in Newcastle
New research from Every Can Counts into the recycling habits of those in Newcastle found on average, people enjoy four canned drinks per week.
Respondents said they recycled 80% of these cans on average, with just over half (53%) saying they always use recycling bins when out and about in public places. Only a quarter (25%) of those living in Newcastle would take packaging home to recycle it if they couldn’t find a recycle bin.
Newcastle residents cited more recycling bins (59%), clearer signage on recycling bins (36%), and more recyclable packaging (33%) as the top three things which would encourage them to recycle more when out of their home.
Furthermore, 90% think that there should be better recycling facilities in places like public parks and 84% think more should be done to educate young people about the importance of recycling.
Share Your Experience: How to Get Involved with Every Can Counts
Made up of 1,500 recycled cans and 25 square metres of mirrors, the Infinity Room makes for a visual spectacle and visitors can share their own photos and videos of the Infinity Room on social media by tagging us on Facebook and Instagram or by using the hashtag, #EveryCanCounts.
Open Monday to Friday from 10am – 3pm, visitors can explore the Infinity Room at Life Science Centre until the end of October. More information can be found by clicking here.
A standard ticket will provide access to the Infinity Room, with prices ranging from:
- Adult (age 18 or over) – £14.25
- Adult concession (age 65 or over, student, or unemployed) – £13.25
- Child (age three or over) – £10.50
