Recycling a drink can is an opportunity to do infinite good, and more and more people are choosing to keep the cycle going – the UK drink can recycling rate reached a new high of 76% in 2019!
Click here to read the full news release by Alupro, the Aluminium Packaging Recycling Organisation, announcing the 2019 aluminium packaging recycling rates.
Chris Latham-Warde, Every Can Counts UK Programme Manager, said: “Our vision is for every can in the UK to be recycled, so it’s really encouraging to see that we’re making progress in the right direction. In the past 5 years, the drink can recycling rate has increased by an impressive 16%. This is testament to the ongoing improvements being made by the recycling industry and the considered actions being taken by consumers to ensure their empty drink cans are placed in the right bin.”
At this time of year, Every Can Counts would usually be gearing up for a busy summer engaging with festival-goers and event attendees across the country. However, as a result of the coronavirus pandemic, these activities have been cancelled and a new communications strategy has been put in place. The programme is now focussing on inspiring behaviour change through increased media and digital outreach, with a number of exciting new campaigns and competitions being delivered to incentivise engagement with key recycling messages.
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