Every Can Counts partners with Bullring & Grand Central and Birmingham Hippodrome to celebrate Birmingham Pride and encourage everyone taking part in the celebrations to recycle their empty cans.
The #EveryCan Counts Rainbow, created from over 2,500 recycled cans, has arrived in Birmingham city centre. The installation appeared on Central Street outside the Bullring overnight on Thursday 23rd September and will be on display until the close of Birmingham’s Pride 2021 celebrations on Sunday 26th September.
Kicking off the weekend celebrations, the #EveryCanCounts Rainbow received a special welcome on Friday afternoon from glam disco king Boogaloo Stu on the snail stage and a drive time takeover with Gaydio. An Every Can Counts team of recycling ambassadors are in action around the rainbow installation all weekend collecting cans and spreading the recycling message.
The rainbow’s arrival in Birmingham means that the installation has visited the UK’s two largest cities during Recycle Week 2021. From St Paul’s Cathedral in the heart of London to the centre of Birmingham in time for the Pride celebrations, we’re having a CANtastic week raising awareness about the benefits of can recycling and inspiring people to recycle more!
The rainbow makes for an ideal photo backdrop, and we’re running a social media photo competition offering the chance to win a £250 shopping voucher. To enter, take a snap of the rainbow and upload it to social media using #EveryCanCounts and tagging @EveryCanCountsUK (Instagram/Facebook) or @EveryCanCounts (Twitter). For full competition terms & conditions visit: www.everycancounts.co.uk/recycleweek2021.
