The beginning of a new year is an exciting time, full of resolutions to make better choices. During this month we will share some inspiring stories of those who are making a positive difference already.
Let us introduce Ecosurety, a leading producer responsibility compliance scheme investing in quality recycling for packaging, WEEE and batteries in the UK. Last year, team members volunteered to join us at Boomtown Fair as Every Can counts ambassadors.
Alice Flavin, Ecosurety Business Development Manager tells us all about the partnership:
“At Ecosurety, it is important for us to get out of the office and to get stuck into something different. Four of us decided to take our three volunteering days and go to a festival to promote can recycling! It was great to work with the Every Can Counts team, their energy and passion really made those early mornings easier.”
“They supported us to have the “get up and go” attitude to get down to the campsites and tell a few fun facts about can recycling with the festival-goers and grab some cans along the way in our big green can backpacks!”, said Alice.
This first-hand experience showed how receptive festival-goers are regarding the importance of environmentally friendly initiatives.
“I think that festival-goers really want to make a difference and do the right thing, but there seems to be a real sense of consumer confusion around what to do with their waste outside of their home. The addition of the large can recycling bins on our back definitely made for a good feature, leading festival-goers to chuck their cans in as we wandered through the campsite. I would say my take away point would be if recycling waste isn’t made easy for consumers, the motivation to do the right thing decreases” said Alice.
This year, be more like Ecosurety and join us in our mission to spread the love for the infinite recyclability of drink cans.