Riding high in the Recycle Race

Summer is here, which means many of us are taking to our bikes and enjoying the fresh air. Cycling and the environment are closely connected, so Every Can Counts has teamed up with Drops Cycling Team at major UK competitive cycling races during the 2017 season to engage with cycling fans about the importance of recycling drink cans.

Cycling is the fastest-growing mass participation sport in the UK and our partnership with Drops Cycling Team has enabled us to reach a large and expanding number of cycling enthusiasts. We were delighted with the positive response we have had over recent months from over 5,000 race-watchers attending the Tour de Yorkshire, the Tour Series, The Women’s Tour and the Otley Grand Prix.

Fans cheering on elite cyclists from the world’s top teams took the opportunity to combine their own cycling and recycling skills by taking part in our fun, interactive cycling game. Participants in ‘The Recycle Race’, located at the Every Can Counts stand at these events, competed against friends and family, pedalling as fast as they could to push a can around the recycling loop. The game promotes the messaging that the drinks can you recycle today could be recycled into a new can in 60 days and that aluminium is endlessly recyclable. People were able to try the activity, recycle their drinks cans, and enter a competition with the chance to win some Every Can Counts giveaways.

There were plenty of thrills on the competitive race-track too. The exhausting, fast-paced races saw teams push themselves to their limits. A key highlight was Drops Cycling Team dominating the Tour Series, taking both the team and individual titles. These are impressive results for a team only in its second year of competitive cycling and we’re proud to have the Every Can Counts logo featured on their winning team jersey.

Fans could watch televised highlights from each race day, hearing more from cyclists and teams on ITV4, reaching an average audience of 500,000 per show. We’ve also been sharing Drops Cycling Team news, regularly tweeting updates and results from the “re-cyclists” @dropscycling to show our support and using the team hashtag #ColourTheRoad. This has been a great way to share our involvement with the team and has seen our Twitter followers increase, with our recycling messages now being heard by thousands of cyclist enthusiasts across the UK and Europe.

To promote the recycling message even further, Drops Cycling Team member, Alice Barnes, joined our Executive Director, Rick Hindley to give a series of regional radio interviews about the ‘Recycle Race’. Alice, who also competes for Team GB, shared her competitive cycling experience whilst encouraging everyone to recycle drinks cans used whilst on the go and away from the home.

The Every Can Counts programme, run by the Aluminium Packaging Recycling Organisation, currently has more than 13,000 Every Can Counts branded recycling points around the UK – a canny achievement even if we say so ourselves. There’s still plenty to do though, which makes our partnership with the Drops Cycling Team so important – the recycle race isn’t over and we need and value your involvement to ensure aluminium packaging recycling rates continue to ride high.

Community group wins award for recycling initiative

Community Resources Devon has been awarded a national recycling award in recognition of its work with drinks can recycling programme Every Can Counts.

The group, which was set up in 2005, helps provide opportunities for adults with learning disabilities in the community, turned its attention to the responsible disposal of empty drinks cans as another way to teach respect for the environment.

Since beginning work to encourage recycling with Every Can Counts back in 2008, the group has expanded its collections to over 100 businesses, two local shopping centres and increased the number of cans collected year on year. The recycling team actively seek out new can collection points by promoting drinks can recycling to the public within their local area by utilising the Every Can Counts leaflets and posters.

Every Can Counts has enabled the community group to venture into sites which normally would be off limits to them, such as Ministry of Defence (MOD) Chivenor. Collecting cans from this MOD site has enabled the Every Can Counts brand to expand to other Sodexo sites around the UK.

Paul Williams, Managing Director of Community Resources Devon, said:  “Winning a Green Can Award is an amazing achievement for the group. Every Can Counts has enabled our clients to increase the can collections sites in Devon, the promotional materials have been invaluable along with the collection boxes which are sited at shopping centres, MOD sites, local cafés and restaurants and beach fronts. I would definitely recommend similar groups to Community Resources Devon to become involved in the ‘Every Can Counts’ campaign.”

Kate Cole, Programme Manager for Every Can Counts, said: “Community Resources Devon has established a strong group of clients to collect cans from within their local catchment area. We hope that more businesses in the area will become inspired to work with the free to use Every Can Counts programme. Community Resources Devon deserve this award for their hard work and dedication they have shown since 2008.”

Every Can Counts encourages Women’s Cycling Tour fans to join the Recycle Race

Every Can Counts are inviting cycling fans to join in the ‘Recycle Race’ activity and make Every Can Count whilst cheering on elite cyclists from the world’s top teams competing in the OVO Energy Women’s Tour from 7-11 June (www.womenstour.co.uk).

National recycling programme, Every Can Counts is an “official partner” of the race and a lead sponsor of participating cycling team, Drops Cycling.. The aim of the partnership is to deliver the recycling message to a new audience and to encourage people to recycle drinks cans when they are ‘on the go’ outside the home.

On race days, spectators are invited along to the Every Can Counts stand, in the ‘Promo Zone’ to combine their cycling and recycling skills in ‘The Recycle Race.’ This interactive game uses pedal power to move used cans around a recycling loop track. Participants can race against family and friends, with the opportunity to win prizes including a bike made from 850 recycled cans.

The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days – or even a new racing bike – and that aluminium is endlessly recyclable.

The Every Can Counts stand will be in the promo zone at all five stages of the Women’s Tour from 7th-11 June as follows:

Stage 1: Wednesday 7th June, Daventry to Kettering, Stand at High Street, Kettering

Stage 2: Thursday 8th June, Stoke-On-Trent, Stand at Tontine Street, Stoke-on-Trent

Stage 3: Friday 9th June, Atherstone to Royal Leamington Spa, Stand at Parade, Leamington Spa

Stage 4: Saturday 10th June, Chesterfield, Stand at Market Place, Chesterfield

Stage 5: Sunday 11 June, London, Stand at Trafalgar Square, London

Every Can Counts, a programme run by Alupro (Aluminium Packaging Recycling Organisation), is supported by drink can manufacturers, drinks companies and the recycling industry. The programme aims to enable and encourage drinks can recycling in all environments. This includes workplaces, universities and colleges, events such as music festivals – or when watching a cycling race!

Every Can Counts has been running since 2009 and has 2,500 sites using the programme with over 13,500 collections points across the UK.

Executive Director of Alupro, Rick Hindley said: “We are really excited by our new partnerships with Drops Cycling and the Women’s Tour. Cycling is the fastest growing mass participation sport in the UK and this provides us with the opportunity to communicate our messages to a new and rapidly growing audience. We have already taken ur cycling game to four major cycling events this year and encouraging thousands of race goers to “make their cans count” in a fun and engaging way!”

The Women’s Tour is a part of the UCI Women’s World Tour, comprising 20 events around the world in 10 different countries.

The Drops Cycling Team has had some fantastic results recently, including winning both the individual and team races at the recent Tour Series cycling events in May.

The Recycle Race with Every Can Counts and Drops Cycling Team

Recycling programme Every Can Counts and Drops Cycling Team are teaming up at major UK cycling races during the 2017 season to engage with the public about the importance of recycling drink cans. Every Can Counts, who are sponsoring Drops Cycling Team as part of its programme to maximise the recycling of aluminium packaging, will be encouraging race-watchers to recycle more. Starting with the Tour de Yorkshire (29th April), cycling enthusiasts will be able to take part in an interactive game called ‘The Recycle Race.’

The aim of the Every Can Counts activity is to race against friends and family around an “endless” recycling loop track. The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days and that aluminium is endlessly recyclable.

The Every Can Counts team will be running the Recycle Race activity at the following locations across the UK.

  • 29th April – Tour de Yorkshire
  • 9th May – Tour Series 1 – Redditch
  • 16th May – Tour Series 4 – Wembley
  • 20th May – Tour Series 6 – Bath
  • 7th – 11th June – The Women’s Tour

    • 7th June – Kettering
    • 8th June – Stoke-on-Trent
    • 9th June – Royal Leamington Spa
    • 10th June – Derby
    • 11th June – London

 

Recycling ambassadors from Every Can Counts will be at these races to meet with members of the public to discuss recycling as they enjoy the ‘recycle race’ game, with the opportunity to win prizes including a bike made from recycled cans.

The Drops Cycling Team is a UCI*-registered women’s cycling team and the team consists of 16 riders from Great Britain and across the world.

Drops Director Tom Varney says: “The Every Can Counts initiative, and recycling in general, has many synergies with cycling and we’re excited to have the Every Can Counts cycling interactive activity at the Tour de Yorkshire, Tour Series and Women’s Tour this year. I think the recycle race will be really popular with the public and encourage people to recycle more.”

Every Can Counts and Alurpro Executive Director, Rick Hindley says: “The partnership with Drops gives us a great opportunity to reach a large, and growing, audience who, through their enthusiasm for cycling, also care about the environment. The recycle race is a brand new interactive activity specifically designed for cycling events. Our aim is to make recycling fun whilst motivating people to recycle when out and about.”

Every Can Counts is supported by drink can manufacturers, recyclers and leading brands and aims to enable and encourage drinks can recycling in all environments. This includes workplaces, universities and colleges, events such as music festivals – or when watching a cycling race!  www.everycancounts.co.uk.

* UCI – Union Cycliste Internationale – the world governing body for professional cycling

 

intu Trafford Centre wins recycling award

intu Trafford Centre has been awarded a national recycling award in recognition of its work with drinks can recycling programme Every Can Counts. The shopping centre implemented the Every Can Counts programme in June 2015 and the programme has gone from strength to strength. The shopping centre has 243 can collection bins in the centre, these are situated in all the retail and food court units alongside the staff areas.

The original roll out to intu Trafford Centre followed on from research by Every Can Counts, which found that 49 per cent of shoppers had never used their local shopping centre’s recycling facilities, with the availability and visibility of recycling points being cited as the main obstacle.

The success of the programme has been down to the continual promotion and communication of the programme by intu Trafford Centre management to all its staff and the shopping centre’s 31 million annual visitors to recycle their drinks cans.

Richard Paxton, general manager of intu Trafford Centre, said: “Winning a Green Can Award is an amazing achievement for the centre. The number of cans we collect has grown considerably.

“By increasing the number of can collectors available to shoppers and making them more visible with the Every Can Counts branding, we have increased our recycling rate and it has made a significant difference.”

Ruth Meeke, Programme Manager from Every Can Counts, said: “Our research has shown that shopping centres are one of the top locations people consume canned drinks. When you consider that the intu Trafford Centre has 31 million visitors annually the potential savings are immense in terms of recycling.

“This is a great achievement and shows the hard work that intu Trafford Centre have carried to make the Every Can Counts programme a success.”

All of the drinks cans collected will be processed and recycled by Manchester-based JWS Waste.