Every Can Counts and KA repeat successful partnership at Notting Hill Carnival

Every Can Counts, KA drinks, Royal Borough of Kensington and Chelsea (RBKC) and recycling company SUEZ joined forces again at this years’ Notting Hill Carnival to encourage an estimated one million revellers to recycle empty drinks cans at the world famous event.

Installed on Portobello Green at the heart of the festivities the ‘KANIVAL KRUSH’ can exchange was staffed by 12 staff and volunteers from all four organisations over the course of the two day event. Carnival-goers were encouraged to bring their empty drinks cans for recycling and receive a free can of KA in exchange. The empty cans were placed into segregated bins ready for the SUEZ team to recycle after the event.

Jonathan Easthope, Every Can Counts Brand Manager says: “This was the second year that the KAnival Krush can exchange has operated at Notting Hill Carnival. It’s an amazing event and the perfect opportunity to raise awareness of the importance of recycling drinks can ‘on the go’.  Once again we had a really enthusiastic response from the public and we were collecting at least 1000 cans from the public for every hour that we were open.  We’re really grateful for the support of Suez Waste Management, RBKC and KA which made it all possible.”

Adrian Troy, Head of Marketing at AG Barr commented: “KA has a close association with Notting Hill Carnival thanks to the brand’s Caribbean heritage. So it was great to be able to be involved for a second year and do our bit to support recycling at the carnival in partnership with Every Can Counts.”

Chief Executive Officer of the Recycling & Recovery UK division of  SUEZ, David Palmer-Jones, said:  “The Notting Hill Carnival is one of Europe’s biggest street parties, but like any good party, when it’s finished, there’s a lot of cleaning up required. Our crews swept up over 300 tonnes of materials over the weekend and recycling as much of it as possible is our top priority. The partnership with Every Can Counts and KA, is an inventive way to get people recycling.”

Cornish fundraiser receives national recycling award for recycling achievement

Local fundraiser Peter Sweet has received a national recycling award from Every Can Counts for his outstanding work in collecting thousands of cans in support of The Children’s Hospice South West.

Peter teamed up with local recycling business, Henry Orchard & Sons – St Austell to raise money for the Precious Lives Appeal by collecting and recycling drinks cans in the local area. The aim was to raise enough funds to build a new hospice called Little Harbour, supporting families in Plymouth and Cornwall. This has resulted in a staggering £12,000 being raised to date demonstrating ‘Every Can Counts’ has made a difference.

Due to the hard work and dedication, the Little Harbour Hospice is now completed and serving the local community. Peter is still continuing his fundraising efforts for the Hospice and collects drinks cans from business and local can recyclers in the area raising funds for the hospice.

Peter commented on his award: “As well as raising money for a good cause and tidying the local area I get a lot of satisfaction from knowing that every can I collect is infinitely recyclable and the money raised has helped the Little Harbour Hospice.”

Presenting the award Ruth Meeke, Programme Manager of Every Can Counts, said:  “Peter is an inspiration, he dedicates most of his free time to fund raise for the Little Harbour Hospice, he is a keen can recycler, the ‘Every Can Counts’ Green Can Award is fully deserved and  recognises Peter’s dedication to recycling over the years.”

Henry Orchard said: “Peter has shown complete dedication for over 10 years with his recycling efforts and the money he has raised for the hospice. He is an inspiration for others and I am very pleased that he has been recognised for his hard work over the last decade.”

The Children’s Hospice provides hospice care for children with life-limiting conditions and their whole family across the South West. To find out more visit http://www.chsw.org.uk/

Summer of sport is the focus of new online game from Every Can Counts

Drinks can recycling programme Every Can Counts has launched a new  online game to get users of social media across Europe to think more about recycling.

Hosted on Facebook, the #OlympiCAN game aims to engage with online audiences across nine European countries, including the UK.

The new game has a sporting theme and tasks players to sprint along a running track jumping hurdles and collecting as many empty drinks cans as possible within 60 seconds, collecting points for every can recycled. Players who score 1000 points or more are then entered into a prize draw to win a national prize. In the UK the winner will receive £150 Amazon vouchers.  Across Europe those scoring over 2000 qualify for a further prize draw for a chance to win a ‘Ricicletta’ bicycle made of 800 recycled aluminium beverage cans.

The OlympiCAN game is the result of co-operation across the European Every Can Counts recycling network. It has been developed and project managed by digital marketing agency UCME, based in Greece, with help from the local Every Can Counts team and Alupro in the UK. The ‘Ricicletta’ bike is made in Italy under licence from CiAL, the Italian Consortium for the Recovery and Recycling of Aluminium – sister organisation to Every Can Counts project manager Alupro.

Jonathan Easthope,  Every Can Counts brand manager in the UK, says: “Earlier this year our Can Dunk game achieved high levels of engagement across Europe and provided a great springboard for the national Every Can Counts programmes to promote their activities to a wide audience of consumers.  The sporting theme of the new #OlympiCAN game means we can link it to the outdoor events we all attend throughout the summer across Europe to promote recycling ‘on the go’ – and it’s already getting some great results. ”

Every Can Counts #OlympiCAN is available on Facebook and open for UK entries until 26th August. To find out more about how your business or organisation can sign up to Every Can Counts visit www.everycancounts.co.uk or call 01527 597 757.

Every Can Counts helps increase recycling in Ipswich

A new on-street can recycling programme has begun in Ipswich town centre.

The bright green recycling bins, provided by Ipswich Borough Council and then wrapped with artwork designs provided by leading recycling programme Every Can Counts, have been produced to make it easier than ever for residents and visitors to recycle when out and about.

Three new designed recycling receptacles are located at the Tower Ramparts bus station, Major Corner’s bus stop and on Station Street. In addition, two bins are being used at events over the summer to promote recycling.

Every Can Counts is a partnership between drink can manufacturers and the recycling industry and leading Ipswich Borough Councillor Philip Smart said: “We provide ‘on-the-go’ street recycling bins for cans, bottles and paper throughout the town. We wanted to work with Every Can Counts as the design encourages more people to recycle and cuts cross-contamination by people putting other items in the can banks.”

Jonathan Easthope, Brand Manager of Every Can Counts, said: “Ipswich Borough Council is taking a forward thinking approach to recycling, reducing costs and increasing efficiency.

“Cross-contamination in litter recycling bins is a major issue for council waste services and these recycling bins have been designed to make it as clear as possible. However, Every Can Counts isn’t just for councils; we also work with businesses to reduce waste costs by increasing recycling rates of drinks cans with free to use bins and communications material. We’re currently looking for businesses throughout Ipswich to get involved and would urge them to get in touch by calling 01527 597757, or visiting our website.”

Green can award winners

Torquay volunteer rewards for canny environmental donations

An environmentally conscious Torquay volunteer has received a national recycling award for her work in support of Rowcroft Hospice.

Janice Lilley from Exe Hill, Shiphay, has received an Every Can Counts Green Can Award after collecting thousands of cans in a bid to raise money for the hospice.

Working with partner Barry Walker and a host of other volunteers Janice has been instrumental in tidying up her local area.

Presenting the award Ruth Meeke, Programme Manager of Every Can Counts, said: “Janice and her volunteers have been an immeasurable benefit to people in their local community. As well as raising much needed funds for Rowcroft Hospice and tidying the local area, Janice’s activities have saved energy. I’m extremely pleased to present this Green Can Award in recognition of her achievement.”

Janice, who is on a self-proclaimed personal quest to recycle every aluminium can in Shiphay, said: “As well as raising money for a good cause and tidying the local area I get a lot of satisfaction from knowing that every can I collect is infinitely recyclable. Following receiving this award I’m determined to redouble my can collecting efforts during my travels around town.

“I’d also like to say a special thank you to local recycling organisation Glanvile Metals who reimburse us for our collected cans.”

Rowcroft Hospice, based in Torquay, provides comfort, support and specialist care to over 2,200 patients and their loved ones across South Devon each year. To find out more visit www.rowcrofthospice.org.uk

Every Can Counts is a free to use recycling initiative that aims to increase the number of drinks cans recycled, whether at work or while out and about. Every Can Counts provides practical advice and support, including free communication materials and help with finding recycling collection partners.

To register for support from Every Can Counts sign up to the programme or call 01527 597 757.