Every Can Counts encourages Women’s Cycling Tour fans to join the Recycle Race

Every Can Counts are inviting cycling fans to join in the ‘Recycle Race’ activity and make Every Can Count whilst cheering on elite cyclists from the world’s top teams competing in the OVO Energy Women’s Tour from 7-11 June (www.womenstour.co.uk).

National recycling programme, Every Can Counts is an “official partner” of the race and a lead sponsor of participating cycling team, Drops Cycling.. The aim of the partnership is to deliver the recycling message to a new audience and to encourage people to recycle drinks cans when they are ‘on the go’ outside the home.

On race days, spectators are invited along to the Every Can Counts stand, in the ‘Promo Zone’ to combine their cycling and recycling skills in ‘The Recycle Race.’ This interactive game uses pedal power to move used cans around a recycling loop track. Participants can race against family and friends, with the opportunity to win prizes including a bike made from 850 recycled cans.

The game promotes the message that the drinks can you recycle today could be recycled into a new can in 60 days – or even a new racing bike – and that aluminium is endlessly recyclable.

The Every Can Counts stand will be in the promo zone at all five stages of the Women’s Tour from 7th-11 June as follows:

Stage 1: Wednesday 7th June, Daventry to Kettering, Stand at High Street, Kettering

Stage 2: Thursday 8th June, Stoke-On-Trent, Stand at Tontine Street, Stoke-on-Trent

Stage 3: Friday 9th June, Atherstone to Royal Leamington Spa, Stand at Parade, Leamington Spa

Stage 4: Saturday 10th June, Chesterfield, Stand at Market Place, Chesterfield

Stage 5: Sunday 11 June, London, Stand at Trafalgar Square, London

Every Can Counts, a programme run by Alupro (Aluminium Packaging Recycling Organisation), is supported by drink can manufacturers, drinks companies and the recycling industry. The programme aims to enable and encourage drinks can recycling in all environments. This includes workplaces, universities and colleges, events such as music festivals – or when watching a cycling race!

Every Can Counts has been running since 2009 and has 2,500 sites using the programme with over 13,500 collections points across the UK.

Executive Director of Alupro, Rick Hindley said: “We are really excited by our new partnerships with Drops Cycling and the Women’s Tour. Cycling is the fastest growing mass participation sport in the UK and this provides us with the opportunity to communicate our messages to a new and rapidly growing audience. We have already taken ur cycling game to four major cycling events this year and encouraging thousands of race goers to “make their cans count” in a fun and engaging way!”

The Women’s Tour is a part of the UCI Women’s World Tour, comprising 20 events around the world in 10 different countries.

The Drops Cycling Team has had some fantastic results recently, including winning both the individual and team races at the recent Tour Series cycling events in May.