In 2020: Be More Like Bangor University

The beginning of a new year is an exciting time, full of resolutions to make better choices. During this month we will share some inspiring stories of those who are making a positive difference already.

In 2019, Bangor University in Wales partnered with Every Can Counts to improve on-site can recycling facilities for its 11,000 students and 2,000 members of staff. The University introduced branded Every Can Counts recycling bins in eight locations, providing students and staff with the opportunity to recycle drink cans whilst ‘on the go’.

The Every Can Counts recycling bins were introduced as part of Waste Awareness Week #WAW19, Bangor University’s annual campaign. The event was promoted across social media channels as well as by email to students and staff to increase awareness and encourage them to recycle more when walking around the University.

Gwen Holland, Sustainability Research Officer and Campus Waste Co-ordinator said: “Bangor University was delighted to be approached by the Every Can Counts campaign and jumped at the opportunity to receive ‘on the go’ can recycling bins for our estate. Aluminium cans are a great material to capture as they are closed loop, which means they can be recycled over and over, forever, with no loss of quality and using only 5% of the energy used when creating the product from new.”

“We hope this will be yet another step to ensure valuable material is captured here at Bangor, and not lost to energy recovery”, said Gwen.

Julie Meeks from Every Can Counts, said: “Bangor University has taken on the Every Can Counts programme as part of their proactive approach and by working together we aim to improve recycling across the site with the branded bins.”

At Every Can Counts, we urge more colleges and universities to get involved and start working with our programme; whether universities are looking for help promoting existing recycling facilities, or for those looking to start a new recycling scheme from scratch, we’re here to help!

This year be more like Bangor University and implement our free-to-use can recycling programme to help shape the sustainability of your institution.

Request your FREE starter pack NOW and start making a difference at

In 2020, Be More Like: Ecosurety

The beginning of a new year is an exciting time, full of resolutions to make better choices. During this month we will share some inspiring stories of those who are making a positive difference already.

Let us introduce Ecosurety, a leading producer responsibility compliance scheme investing in quality recycling for packaging, WEEE and batteries in the UK.  Last year, team members volunteered to join us at Boomtown Fair as Every Can counts ambassadors.

Alice Flavin, Ecosurety Business Development Manager tells us all about the partnership:

“At Ecosurety, it is important for us to get out of the office and to get stuck into something different. Four of us decided to take our three volunteering days and go to a festival to promote can recycling! It was great to work with the Every Can Counts team, their energy and passion really made those early mornings easier.”

“They supported us to have the “get up and go” attitude to get down to the campsites and tell a few fun facts about can recycling with the festival-goers and grab some cans along the way in our big green can backpacks!”, said Alice.

This first-hand experience showed how receptive festival-goers are regarding the importance of environmentally friendly initiatives.

“I think that festival-goers really want to make a difference and do the right thing, but there seems to be a real sense of consumer confusion around what to do with their waste outside of their home. The addition of the large can recycling bins on our back definitely made for a good feature, leading festival-goers to chuck their cans in as we wandered through the campsite. I would say my take away point would be if recycling waste isn’t made easy for consumers, the motivation to do the right thing decreases” said Alice.

This year, be more like Ecosurety and join us in our mission to spread the love for the infinite recyclability of drink cans.

Learn more on how you can work with us on our website

In 2020, Be More Like: Kent Police East Division’s Green Guardians

The beginning of a new year is an exciting time, full of resolutions to make better choices. During this month we will share some inspiring stories of those who are making a positive difference already.

Our first source of inspiration is the Kent Police East Division’s ‘Green Guardians’ team.

The team wanted to raise awareness and influence behaviour change to reduce the carbon footprint of Kent Police by upgrading the recycling facilities available to their staff. Working alongside their waste contractor, SUEZ Recycling and Recovery UK, the team signed up to Every Can Counts and created dedicated recycling points at each of the six police stations in the area, to ensure waste was segregated correctly and contamination was minimised.

Fred McCormack, Detective Inspector, Kent Police said “In support of our five-year Carbon Management Plan, Kent Police Green Guardians are working hard to ensure as much of their waste is recycled as possible. Police officers and staff love their cans of pop so by ensuring every can is collected and recycled properly we hope to prevent unnecessary virgin aluminium being used in the future.”

The scheme has been so successful that the programme is being rolled out across the North and West divisions of Kent Police, as well as the Force Headquarters. The team were awarded an Every Can Counts ‘Green Can Award’ which recognises all the hard work of the officers and staff.

Julie Meeks from Every Can Counts, said: “Kent Police has taken on the Every Can Counts programme as part of their proactive approach to creating a sustainable working environment. We urge more Police stations to get involved and sign up to the free to use Every Can Counts programme.”

This year be more like Kent Police Green Guardians East Division and implement our free-to-use can recycling programme to shape the sustainability of your working environment.

Request your free starter pack NOW and start making a difference at

Every Can Counts celebrates its partnership with Beach Guardian

One of the most beautiful locations in the UK, Cornwall is almost entirely surrounded by the Atlantic, a magnificent coastline of some 300 miles.  Boasting spectacular beaches and captivating fishing harbours, the surf provides a natural playground for locals and holidaymakers.  And amongst the Cornish cream teas and surfboards, we find Beach Guardian.

Beach Guardian connects people with the environment to improve health and wellbeing, through regular community beach cleans and educational workshops with schools and other groups.

Every Can Counts has been working in partnership with Beach Guardian for over a year, so what better time to pack jumpers, wellies and waterproofs and head south-west in order to get involved in their fabulous work first-hand.

Against a backdrop of seriously wet and wild weather, the founders of Beach Guardian took us on a tour of the coastline, so we could see for ourselves how local businesses have implemented Every Can Counts on their premises.  We got stuck into a beach clean and spoke to people who have a shared commitment to protect the environment.  It is fair to say that we were cold, whipped by the gale-force winds, soaked to the skin, and most importantly – truly inspired.

For Emily Stevenson, Beach Guardian is a passion.  With her bold statement of wearing a graduation gown made of Walkers crisp packets, Emily reaches out to the world to increase awareness of the need to protect our precious oceans.

We learn from Rob Stevenson, who co-founded the project with daughter Emily Stevenson, how small regular beach cleans blossomed into Beach Guardian.

Mother Ivey’s Bay is home to an award-winning holiday park and is one of the many sites Beach Guardian and Every Can Counts have worked with to support drink can recycling.  Guests, team members and sustainability are at the heart of this long-established business.  Owner Patrick explains how they got involved with Beach Guardian.

Every Can Counts has supported Beach Guardian by providing can collection bins and free-standing can crushers to sites across Cornwall, so people can recycle their drink cans more easily when they are out and about.  If you would like to find out more about how Every Can Counts can support businesses and organisations in your local area, please get in touch by emailing or call the team on 01527 597757.

Celebrating 10 Years of Every Can Counts

Every Can Counts is celebrating its 10th Birthday and a decade of continued growth and success!

In 2008 research by the Aluminium Packaging Recycling Organisation (Alupro) found that at least 30% of the drink cans sold in the UK were consumed ‘on the go’ or away from home. With that in mind, drink can makers and metal packaging recyclers decided to work together to develop a behaviour change programme that would encourage and make it easier for people to recycle drink cans when they are out of the home. And so it was that Every Can Counts was launched in 2009.

Fast forward ten years and the Every Can Counts programme has established itself as Europe’s leading out of home recycling behaviour change programme, inspiring people to recycle their drink cans wherever they are. The programme’s ambitious vision is for every drink can across Europe to be recycled. 

Rick Hindley, Executive Director of Alupro, said: “Every Can Counts has gone from strength to strength since its launch back in 2009. The programme has expanded across Europe to 16 countries, which is a testament to the strength of the brand and its clear messaging, enabling Every Can Counts to engage with a broad spectrum of stakeholders.  Our commitment to innovation and further development of the programme is ensuring that Every Can Counts continues to lead the way towards higher recycling rates by driving consumer behaviour change.”

Every Can Counts works with a wide range of stakeholders to introduce and improve drink can recycling.  Programme partners include leading brands, businesses, universities and colleges, tourist attractions and festival and event organisers.  Since its launch, thousands of organisations have signed up to the programme and there are now more than 15,000 Every Can Counts branded recycling points around the UK. 

Over 20% of these recycling points donate the cans they collect to local community groups, which raise funds for charitable causes and run social activities using the money generated by the sale of drink cans.  Every Can Counts continues to support and promote these groups, highlighting the possibility for drink can recycling to provide social benefit to local communities in addition to the significant environmental benefits. 

In recent years, an increasingly significant part of the Every Can Counts UK programme has been its work with festivals and events where large volumes of cans are consumed.  In 2019, Every Can Counts partnered with more events than ever before delivering activations at 30 events including Download Festival, Latitude Festival, Boomtown Fair and the Tough Mudder endurance series. 

Every Can Counts is updating the look and feel of its brand ahead of 2020, with plans to utilise a wider range of communications channels and explore innovative new activation opportunities.  Bolstered by its largest-ever presence across Europe, Every Can Counts is gearing up for another exciting year of putting the fun in recycling and spreading the brand’s messages further than ever before.