Reflecting on a Sustainable Summer

The growing demand for festivals to go plastics-free this summer led to a significant rise in the interest in the drink can recycling programme, Every Can Counts. Festivals are big business, and the UK has gained a reputation for hosting a diverse calendar of events large and small.  However, organisers are under significant pressure to ensure their events are as sustainable as possible.

Every Can Counts is the leading programme to promote drink can recycling; originally conceived in 2009, our aim remains simple and straightforward – to inspire everyone to make a difference by recycling their drink cans when they are away from home.

The programme has enjoyed its busiest and most productive Summer, a fitting way to celebrate its 10th anniversary.  Present at over 30 festivals and sports events, the team has directly engaged with close to 10,000 people about the infinite recyclability of the humble drink can.  Using a range of creative experiences enables the team to drive up recycling rates at an event, but importantly to drive positive behaviour change long after the glitter and mud are washed away.

A collective audience of over 1 million people had the opportunity to interact with the Every Can Counts recycling ambassadors and their unique can recycling back packs, to view the Every Can Counts video on big screens, and new in 2019, the innovative and engaging can cages and voting bins. At five festivals, people were encouraged to bring drink cans to the Every Can Counts pitch in return for money-can’t-buy tee-shirts – this alone generated nearly 50,000 more cans collected for recycling by the onsite waste contractor.

Andy Ellis, Director of Lost Village Festival said “Every Can Counts helped us bring a sharp focus on recycling and educate our customers more than ever. It’s clear that the solution to waste is anthropic; leading by example, engaging and, quite simply, talking to people and spreading the word. Every Can Count’s strong presence in our campsite, combined with their personable and passionate team, harnessed undeniably positive results at Lost Village 2019.

The Every Can Counts programme is unique in that it brings together a broad spectrum of partners; organisers of iconic festivals, sports events, well-known drink brands, independent event organisers, packaging manufacturers, community groups, industry bodies and waste and recycling contractors.

Chris Latham-Warde, Every Can Counts programme manager said “This Summer’s programme is our biggest year so far!   We’re excited to work with long-term partners such as Festival Republic, and to have developed new partnerships with acclaimed independent festivals 2000trees in Cheltenham and Lost Village in Lincolnshire.  We are also supporting Tough Mudder at ten of their nationwide obstacle race events, as well as working with grassroots community events.

“We are passionate about what we do and are determined to change the game.   The UK aluminium drink can recycling rate stands at 75% and we will do everything in our power to improve this figure year on year.”

Recycle Week 2020: Every Can Counts uses Augmented Reality Gaming Technology to Encourage Drink Can Recycling

Recycle Week 2020: Every Can Counts uses Augmented Reality Gaming Technology in a Recycle Week First to Encourage Drink Can Recycling

The new recycling-themed filter game launches on Instagram and Facebook with a competition offering players the chance to win a PlayStation 5

In a Recycle Week first, recycling initiative Every Can Counts is raising the profile of can recycling across Instagram and Facebook through the launch of its new AR filter game “Catch ‘Em If You Can”.

The game challenges players to catch falling drink cans in an on-screen recycling bin, using their head movements to guide the location of the recycling bin. When the game is finished, players find out how many cans they have recycled and are told what aluminium item can be produced with the number of cans collected.

Chris Latham-Warde, Every Can Counts UK Programme Manager said: “We know gamers often enjoy drink cans, so this Recycle Week we’re embracing their world with the launch of our new filter game.  “Catch ‘Em If You Can” gives gamers and social media users the opportunity to have fun while learning about the benefits of recycling drink cans. We’ve designed the game so that it raises awareness of the wide variety of products that can be produced from recycled drink cans, whether that’s producing brand new drink cans or part of a laptop or even part of a sports car. Because metal recycles forever the possibilities really are endless!”

“We have a lot to celebrate this Recycle Week, with over 95,000 tonnes of aluminium packaging already recycled in the UK so far this year – that’s more than any other year on record! This is a fantastic achievement, and we now need to sustain these new highs and keep recycling rates moving in the right direction. Consumer awareness and behaviour change will of course play an important role in this, so at Every Can Counts we’re working harder than ever to engage people with the benefits of recycling drink cans and we’re really excited about the opportunity to reach out to people online through this new AR filter game.”

To enter the “Catch ‘Em If You Can” launch competition and have a chance of winning a PlayStation 5, players need to screenshot their high score and post it on social media, tagging Every Can Counts UK in their post. The filter game can be played on both Facebook and Instagram. The competition will run until midnight Friday 16th October.

The Every Can Counts Rainbow Arrives in Brighton

CanMail Summer 2020 is here!

Read our latest newsletter to find out about the latest Every Can Counts UK activities and how we’re rising to the challenges of the COVID-19 era.

Read CanMail Summer 2020 online here:



Update: This competition has now closed!  Thank you to everyone who took part and congratulations to our winner Adrian Chiappe!

Watch our compilation video and take a look at some of the fantastic designs we received:

We want to show our appreciation for our amazing frontline workers, and we need YOUR help.  

Download the ‘Thank You Frontline Workers’ picture, colour it in (either by hand or digitally) and put it on display to show frontline workers how much we appreciate all they do for us. From police to nurses, doctors to waste collectors, bus drivers to shop assistants, we want to say a huge THANK YOU in the most colourful way.

Take a photo of your completed picture on display (attach it to your recycling bin, place it in a window or on a wall etc.) and send us your photo for a chance to WIN a Nintendo Switch Lite!

There are 2 ways to send us your photo:


    • Post your picture on one of the following social media channels and tag Every Can Counts:

Instagram –

Facebook –

Twitter –

Download The Template Here

Prize Draw Terms and Conditions:

  • This prize draw is open to residents of both the UK and Ireland.
  • We welcome entries from people of all ages.
  • Multiple entries per person are allowed.
  • Submitted entries may be used by Every Can Counts for its own marketing and communications purposes.
  • To be included in the prize draw, all coloured-in templates must either be emailed to or publicly posted on one of the following social media channels, tagging Every Can Counts:
  • Entries need to be submitted before midnight on Sunday 12thJuly 2020 in order to be included in the prize draw.
  • Every Can Counts will determine a winner from the totality of entries received using an online randomizer.
  • The winner will be contacted directly within 5 days of the competition’s closing date.
  • The prize for this competition is 1 x Nintendo Switch Lite.  No cash equivalent will be offered.

#CANdunk Challenge – The Winning Videos

Thank you everyone who got involved with our #CANdunk challenge, it’s been a lot of fun! 

We had a great time watching all of your entries and we’re now excited to announce the winners in our 3 prize categories:

Congratulations to all of you!  We hope you enjoy a well-deserved stay-at-home feast with your £100 Just Eat prize vouchers.

Watch our video below to see the winning entries:

For more #CANdunk action, check out this compilation of some of the other amazing videos we received:

Thank you all for getting creative and recycling in style!  Keep making your cans count!